Manuscripts

Promotion department request - calendar idea

Description: In-house service request from Susan McRae, Director of Promotion for use of original issues of Sunday magazine for calendar to help kick off up-sized Times Sunday magazine, 1990; photocopies of Times Mirror annual reports for background material, 1899-1906; Los Angeles magazine article on the size-up of Los Angeles Times magazine, 1987.
Type: Manuscripts(Opens in new tab)
Date: 1899-1906, 1987, 1990
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights

Departments - Editorial - Calendar Section

Manuscripts

5 items. Materials include: LAT memo (8/22/1960) from Edw. Reap, Promotion, to James Toland, Sunday Editorial, on the soon to be published "first issue of the new entertainment tabloid CALENDAR..."; copy of article from Among Ourselves, 10/1966, "Calendar has new look, new columnist"; tear sheet of "Calendar - Letters" for 6/28/1987, featuring a selection of letters critical of the "Calendar" section; 3-pp. report headed "Sunday Calendar Redesign," 7/1994; article copied from Lifestyle Media-Relations Reporter, 9/5/1994, "Los Angeles Times Calendar Eds: Home Entertainment, Family Fun," mentions staffers Sherry Stern, Susan Freudenheim, Anne Hurley and John Lindsay.

mssLAT

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Departments - Promotion

Manuscripts

3 items: 3 Sprint / LAT calling cards (30 min. free long distance) "Mister, here's a real paper - Los Angeles Times"; 1 Management Bulletin, 4/4/1989, on promotion of Susan McRae to Director of Promotion; copy of LAT article, 2/9/1990, "Disney orders theatres to drop on-screen ads."

mssLAT

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Calendar Section - Sunday Edition

Manuscripts

Thirty-six items comprising seventy-one pages pertaining to the Sunday Edition of the Calendar Section of the Los Angeles Times, containing memos, letters, original and photocopies of clippings, and an envelope.

mssLAT

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Departments - Promotion and Public Relations - Classified Advertising Promotion

Manuscripts

2 items: glossy black LAT logo folder containing example of LAT "Timely Bulletin," several sheets with copies of LAT classified ads of various kinds, sample of Sunday comics pages headed with ad for Times Classifieds, etc. (all 1980); single page flyer, headed "Announce your good news today!" - providing info for LAT employees who wish to use free LAT classified space to announce births, engagements, weddings, anniversaries, reunions, etc. (1987-1988)

mssLAT

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Departments - Classified Advertising - Promotion samples

Manuscripts

9 items. Material includes: advertisement/application form for accident insurance "for Los Angeles Times readers..." (1987); flyer with info. on "new extended Times Classified hours" (1987); tear sheet of ad, "We've put on a new face!" (1983); LAT classified's promo, "Perhaps Dick Tracy can solve...the mystery of the missing circulation." (ca. 1949); tear sheet of LAT ad, "the classified advertising picture for 10 months of 1938..."; booklet, "Your guide to Los Angeles Area streets and recreation" (1966); 2 other tear sheets of ads, 1966-1969; ad/poster, "Jubilee 1984 (1/1/1984) - unfolds to approx. 2' x 3';

mssLAT

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Promotion department request - N.A.B.J. Convention

Manuscripts

Project log, notes, and copy of the finished product for the Promotion department's special feature in the Times for the National Association of Black Journalists Convention in Los Angeles, 1990.

mssLAT

Promotion department request - calendar idea

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Departments - Editorial - Calendar Section

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Promotion department request - N.A.B.J. Convention