Manuscripts

Security Analysis

Description: Approx. 20 items: memos, letters and reports on security analysis of stock performance of the stocks of LAT and newspapers in general. Notable items: 30+ pp. analysis by Dirks Brothers, Ltd., 1970 ; report of approx. 15-pp., titled "Publishing Update" from 8/1983.
Type: Manuscripts(Opens in new tab)
Date: 1969 - 1986
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights: The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.

Orange County

Manuscripts

Approx. 30 items: collection of "Project List(s)" for various dates in 1986 - 1988, which sketch out stories that are in the process of being prepared ; 32-pp. spiral-bound booklet, "Orange County Performance Assessment (LAT) Senior Management Update (10/5/1988) ; more.

mssLAT

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Cable television

Manuscripts

Approx. 25 items: memos, letters and reports related to investigations into cable television, videotext and other telecommunications innovations of the early 1980s. Notable items: approx. 25-pp. packet, "Home systems," 2/1981 ; approx. 20-pp. packet, "Experiments in mass electronic publishing--an update," 5/1981 ; 13-pp. packet, "1983 Survey of newspaper involvement in new telecommunications," 1983? ; 14-pp. packet, "CABLE TV SYSTEMS/PROGRAM GUIDES," 1/28/1985.

mssLAT

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Departments - Advertising - Linage - Miscellaneous sources

Manuscripts

Approx. 25 items. Material includes: memos containing data on "media records linage"; data on LAT total advertising linage, 1948-1960; photocopies of LAT stories (and other sources) on the paper's top rankings in ad linage from 1920s through 1960s; detailed memo (7-pp.) on "Rate Analysis," dated 10/14/1981'; 11-pp. report headed "Full run classified comparison - versus prior year [1982-1983, some 1970s and 1960s data incl.]; etc.

mssLAT

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Executive Committee - July

Manuscripts

1 item: agenda and materials presented at "Executive Committee Meeting," 7/26/1988. Approx. 50-pp. Tabbed sections include: "6th Perfomorance Results," "7th Performance Update," "Circulation Performance Trends," "News Interest/Comm. Involvement," "Cost Containment Communications," "Other Topics" and "Appendix."

mssLAT

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Color Project

Manuscripts

Approx. 12 items: memos and reports related to LAT Color Project, 1983 - 1984. Includes approx. 15-pp. report headed "Los Angeles Times Subscribers Response to Editorial Color," by Lieberman Research.

mssLAT

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Los Angeles Times Magazine

Manuscripts

Approx. 30 items: memos, letters, reports and other material on LAT Mag. Includes three major reports: "Focus group summaries for Pleasures [magazine], approx. 15-pp., 12/29/1983 - stamped "Confidential" ; approx. 20-pp. packet of 1/1984 comments from (reader) questionnaires about Pleasures magazine, a prototype product ; 37-pp. statistical report, "Subscriber's evaluation of the Pleasures prototype."

mssLAT

Security Analysis

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Orange County

Cable television

Departments - Advertising - Linage - Miscellaneous sources

Executive Committee - July

Color Project

Los Angeles Times Magazine