Manuscripts
Radio - information sheets
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Integrated Circulation Information System (1 of 2)
Manuscripts
Bound between blue covers, multi-section report titled ICIS ROI, or Integrated Circulation Information System - Return on Investment. This material was prepared during 1985 and 1986. The tabbed sections are titled NEW PROGRAM DESCRIPTION, SUMMARY PROJECTIONS, ROI, OTHER BENEFITS, SAVINGS, OPERATING COSTS, HARDWARE / FACILITIES, DEVELOPMENT, START-UP, APP. I - IMPLEMENTATION, APP. II - COST MODEL, APP. III - RFP (Request for Proposal).-v
mssLAT
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Integrated Circulation Information System (2 of 2)
Manuscripts
Bound between blue covers, multi-section report titled ICIS ROI, or Integrated Circulation Information System - Return on Investment. This material was prepared during 1985 and 1986. The tabbed sections are titled NEW PROGRAM DESCRIPTION, SUMMARY PROJECTIONS, ROI, OTHER BENEFITS, SAVINGS, OPERATING COSTS, HARDWARE / FACILITIES, DEVELOPMENT, START-UP, APP. I - IMPLEMENTATION, APP. II - COST MODEL, APP. III - RFP (Request for Proposal).
mssLAT
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Radio/TV Coverage - Transcripts
Manuscripts
9 items. Transcripts on various topics, including: Bruce Herschenson (KABC-radio) savages LAT -"inaccurate...misinformation....Robots and computers....the L.A. Times has reached that point"; David Reavill reports on Times Mirror earnings, mentioning newsprint costs and TM's lumber mills; several briefs on downtown area blackout (10/1983) during which LAT printed Herald-Examiner and La Opinion; long Michael Jackson interview (KABC-radio) with Robert Rawitch, Suburban Editor of LAT;
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Radio - contracts
Manuscripts
Radio advertising contracts and trade agreements, 1984-1986.
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Radio - analyses
Manuscripts
Radio advertising analyses, notes, and correspondence, 1984-1986.
mssLAT