Manuscripts
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Promotion
Manuscripts
approx. 35 items, memos, reports. Notable items and subjects include: Times movie trailers ; packet related to LAT declining to run a Doonesbury cartoon (6/1985) that might generate litigation from celebrity Frank Sinatra ; "Missing children" issue (appeal for free ad space for worthy causes), cover memo 5/28/1985 ; more.
mssLAT
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Miscellaneous
Manuscripts
Approx. 35 items: memos, correspondence, research and reports related to the new LAT Magazine. Notable items: 42-pp. script for "New Magazine presentation - Executive Incentive Group Meeting," 9/13/1985 ; multi-page packet, "Cost porjections - LATM promotion," 7/26/1985 ; more.
mssLAT
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News Editing System
Manuscripts
Approx. 30 items: notes, memos, letters and reports related to the news editing system at LAT. Includes 17-pp. information packet titled "Information Systems Department Computer Problem Escalation Procedures." (revision of 4/25/1985).
mssLAT
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Newsday correspondence
Manuscripts
Approx. 35 items: memos and reports relating to many aspects of the operation of TM affiliate, Newsday. Notable item: 20-plus pp. packet titled "Newsday Five-year objectives." A range of material is included here to keep LAT executives aware of Newsday operations.x
mssLAT
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Publications - "Mass Communication on the Campus" and "Student Media Use"
Manuscripts
2 items: 30-pp. stapled packet, (many pages missing - attached note reads: "Missing pages are tables which we never had copied.") "Mass Communication on the Campus (8/1967). Spiral bound booklet, "Los Angeles Times Report - Student Media Use."
mssLAT
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Cable television
Manuscripts
Approx. 25 items: memos, letters and reports related to investigations into cable television, videotext and other telecommunications innovations of the early 1980s. Notable items: approx. 25-pp. packet, "Home systems," 2/1981 ; approx. 20-pp. packet, "Experiments in mass electronic publishing--an update," 5/1981 ; 13-pp. packet, "1983 Survey of newspaper involvement in new telecommunications," 1983? ; 14-pp. packet, "CABLE TV SYSTEMS/PROGRAM GUIDES," 1/28/1985.
mssLAT