Manuscripts

Departments - Promotion and Public Relations - Promotional Items

Description: Approx. 12 items. Materials include: 8.5" x 11" booklet, "What your newspaper means to you and your family" (ca. 1962); info packet (inside paper envelope) copies of historical page ones, etc.; miniature "plates" for "Walk on Moon," 1969, and 1984 Olympics Special Sections; other LAT ephemera.
Type: Manuscripts(Opens in new tab)
Date: circa 1960 - 1979
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights: The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.

Departments - Promotion and Public Relations - Promotional Items - Early

Manuscripts

Approx. 15 items. Materials include: 2.5" x 3.5" booklet, "Who's Who and What's What in Sports (LAT); (in plastic sleeve) pink & blue satin cloth imprinted with H.G.O. picture and new building, dedicated 10-1-1912; (in plastic sleeve) envelope postmarked 1955, with note, "Enclosed badges for your historical collection," from Viola Hill of Claremont - two cloth badges reading, "The Times - San Joaquin Valley Homesteaders' Excursion, date ?; (in plastic sleeve) match book with logo "Times rental ads bring tenants quickly"; (in paper envelope) "The History of World War II as told in Headlines of The Times" - miniature versions of LAT page One through WW II; various other examples of LAT ephemera, "Bride's needle case, bookmark, napkins printed with words "The Times" or "The Mirror."

mssLAT

Image not available

Departments - Display Advertising - Promotion

Manuscripts

6 items. Materials include: 20-pp. promotional booklet on LAT Home Magazine (1982); promo flyer (1984) for Home magazine reprints on '84 Olympics; 5 sheets (stapled) with financial figures - "Home Magazine offers national advertisers a better advertising value than California Magazine"; promotional packet in folder, "International Opportunities in the Los Angeles Times" (1984); info packet in folder, "(LAT) Television Times," 1981; ad for "Nuestro Tiempo" clipped from 9/12/1988 LAT.

mssLAT

Image not available

Departments - Promotion and Public Relations - Classified Advertising Promotion

Manuscripts

2 items: glossy black LAT logo folder containing example of LAT "Timely Bulletin," several sheets with copies of LAT classified ads of various kinds, sample of Sunday comics pages headed with ad for Times Classifieds, etc. (all 1980); single page flyer, headed "Announce your good news today!" - providing info for LAT employees who wish to use free LAT classified space to announce births, engagements, weddings, anniversaries, reunions, etc. (1987-1988)

mssLAT

Image not available

Promotion/Public Relations

Manuscripts

Approx. 20 items: memos, notes and reports related to LAT promotion and public relations. Items: 13-pp. booklet, "Los Angeles Times in Education [1987] ; material on the 1986 Times Mirror Annual Report ; multi-page packet on "Public Relations Information Desk" ; etc.

mssLAT

Image not available

Departments - Promotion and Public Relations

Manuscripts

Approx. 10 items: clipping, LAT, 1/17/1926, "Words of fire blaze in skies...Read The Times appears in huge electric letters"; article copy, Among Ourselves, 5/1964, "Promotion, research win 3 E&P awards"; clip, 1/14/1980, M.A.C. Western Advertising News, "L.A. Times uncorks consumer effort"; dupe of previous article in ADWEEK / West; copy of ad from Advertising Age, 8/16/1984, "Which newspaper provided...the best coverage of the Democratic Nat. Convention? - The L.A. Times..."; packet of AIDS coverage material in plastic sleeve - form letter signed by Tom Johnson, 2/17/1987, reprint from Among Ourselves - "Misconceptions about AIDS...", 8-pp. reprint of The Surgeon General's Report on (AIDS) 12/7/1986; Management Bulletin, 11/2/1988 memo on changes in various departments, including JoEllen Kitchen appointment as Director of Public Relations; 2 copies of brochure, "How to get your press release into the right hands at the Los Angeles Times," 3/1990.

mssLAT

Image not available

Departments - Classified Advertising - Promotion samples

Manuscripts

9 items. Material includes: advertisement/application form for accident insurance "for Los Angeles Times readers..." (1987); flyer with info. on "new extended Times Classified hours" (1987); tear sheet of ad, "We've put on a new face!" (1983); LAT classified's promo, "Perhaps Dick Tracy can solve...the mystery of the missing circulation." (ca. 1949); tear sheet of LAT ad, "the classified advertising picture for 10 months of 1938..."; booklet, "Your guide to Los Angeles Area streets and recreation" (1966); 2 other tear sheets of ads, 1966-1969; ad/poster, "Jubilee 1984 (1/1/1984) - unfolds to approx. 2' x 3';

mssLAT

Departments - Promotion and Public Relations - Promotional Items

Opening Hours

Admission Info and Tickets

You might also be interested in

Departments - Promotion and Public Relations - Promotional Items - Early

Departments - Display Advertising - Promotion

Departments - Promotion and Public Relations - Classified Advertising Promotion

Promotion/Public Relations

Departments - Promotion and Public Relations

Departments - Classified Advertising - Promotion samples