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Manuscripts

Marketing Report


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    Publications - Market Data Reports

    Manuscripts

    5 items: report, " The Los Angeles Marketing Area - 1981" ; booklet, "Los Angeles Media Facts" ; booklet, "Patronage of catalog showrooms in the Los Angeles marketing area - Consumer Trend Analysis" ; 5-pp. report headed "Pay/cable TV in Los Angeles" ; booklet, "Daily Community Newspapers and the Los Angeles Times" ; approx. 40-pp. (3 hole punched), headed "Los Angeles Times Media Seminar."

    mssLAT

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    Staffing Needs

    Manuscripts

    Approx. 12 items: memos, reports, tear sheets, lists and other material related to staffing. Includes: list of staffing numbers headed "Editorial Department" (10/1988) ; material on a 5-year plan issued in 1985 ;

    mssLAT

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    Subjects - Marketing Research

    Manuscripts

    Approx. 10 items: multipage "Confidential" report, 6/27/1986, on "New York Times' National Edition," by Dickson Louie (with appendices including charts, lists, chronologies) ; multipage report, "Target Marketing at The New York Times," 5/9/1985 ; planning chart of 1986-87 for the LAT National Edition ; multipage info packet including agenda of 11/1/1988 LAT / Anti-Defamation League luncheon, draft copies of opening and closing remarks by Tom Johnson, and a guest list ; related items.

    mssLAT

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    Departments - Circulation - Marketing Research Reports

    Manuscripts

    Approx. 25 items: many loose, 1-pp. reports on circulation; 10-pp. report, "L.A. Times Net Paid Circulation, 1960-1989"; 10-pp. report, "L.A. Times Net Paid Circulation, 1955-1983"; 10-pp. report, "L.A. Times Net Paid Circulation"; 9-pp. report, "L.A. Times Net Paid Circulation, 1976-1980 and Jan. - Sept. 1981"; 9-pp. report, "(LAT) Net Paid Circulation, - 1981-1984 and Jan. - Sept. 1985"; 10-pp. report, "LAT) Net Paid Circulation, 1955-1984"; 10-pp. report, "LAT) Net Paid Circulation, 1959-1988"; (incomplete) "L.A. Times Net Paid Circulation," - 1955-1979 and Jan. - March 1980"; 5-pp. report, LAT, "Circulation and Classified,"Circulation Gains and Losses since 1931"; 10-pp. report, title handwritten at top of page 1 - "Street Sale Circe. Stats, selected months, 1990-94." Compiled by Marketing Research department.

    mssLAT

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    #162-164

    Manuscripts

    2 items: questionnaire of approx. 25 pages, Headed "(LAT) Poll Number 162, 163, and 164 - Pre-debate Sept. 23 to 25, 1988 - Post-debate Sept. 25 to 26, 1988 - Second Panel back Sept. 29, 1988"; 1-pp. headed "Los Angeles Times Poll - METHODOLOGY."

    mssLAT

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    Presentation to the Times Mirror Board of Directors

    Manuscripts

    1 item: approx. 45-pp. script headed "Los Angeles Times presentation to the Times Mirror Board of Directors" - Tom Johnson, 9/7/1983.

    mssLAT