Manuscripts
WEST - Initial promotion brochure
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WEST - Initial PR
Manuscripts
7 items: memos a tear sheet and copies of a press release related to the launch of West (mag.).
mssLAT
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San Diego Edition
Manuscripts
Approx. 75 items: memos, letters, reports and other material related to LAT's San Diego Edition, 1977 - 1981. Notable items: 8-page "Special advertising section," copied from San Diego magazine of 2/15/1978 ; several news releases from LAT related to the start-up of the San Diego Edition ; 10-pp. "San Diego County Edition - Consumer Promotion" ; approx. 10-pp. article copy of San Diego mag., "Now, San Diego County has everything!," (somewhat sarcastic look at what SD mag considered the colonization of the county by LAT); letter from Stickell for SD Mayor Pete WIlson ; multi-page packet (bright orange) of "Display advertising" figures for San Diego edition. 21-pp. text of speech, "Tom Johnson - San Diego Ad Club..." for use 6/20/1979, with "revised draft" - 6/8/1979.
mssLAT
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Advertising rates - Home Magazine
Manuscripts
Approx. 20 items: rate reports and letters related to 1953 advertising rates, Home Magazine.
mssLAT
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Promotional Items
Manuscripts
Approx. 10 items: reports, ad copy, memos and other materials related to the 1984 launch of a new Sunday supplement.
mssLAT
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Preprint
Manuscripts
Approx. 15 items: letters, memos reports, charts and other material related to theatre advertising rates in the 1965 - 1969 time frame.
mssLAT
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Departments - Circulation - Subscription rates
Manuscripts
Approx. 20 items. Material includes: 1-pp. numerical report, "Statement of rates and circulation year by year from 1911 to 1932. All records (pre-1911) destroyed by explosion on Oct. 1, 1910"; various charts of subscription rates throughout 20th century; misc. items related to subscription prices.
mssLAT