Manuscripts
Letters
- Description
Approx. 50 items: the folder contains a collection of complaint letters and replies that were considered good examples of how to respond to criticisms. The issues include x-rated movie ads, price increases, lost-and-found ads, gun / ammunition ads, disagreement about arts reviews and more. The replies were written by staffers from several departments including Editorial and Advertising. Among the staffers writing replies: Charles Champlin (Editorial) ; Glen W. Peters (Advertising) ; Nick B. Williams (Editorial) ; Leonard Pomerantz (Advertising) ; Robert D. Nelson (LAT Gen. Mgr.) ; Phil Magwood (Advertising). NIck Williams created more than one diplomatic reply "prototype." These letters were used dozens or even hundreds of times. One that is included here begins - "Every subscriber of The Times means something to its editors..."
- Date
- 1969 - 1973
- Call number
- mssLAT
- Creator
- Los Angeles Times (Firm)
