Manuscripts

Advertising

Description: 2 items: full-page ad, in Wall Street Journal, 4/17/1973, headed "Times Mirror is a newspaper company, right? (Yes, and much more," etc.; poster, undated, prepared by Chiat/Day Advertising, headed "Times has changed," with text and graphics on other TM holdings.
Type: Manuscripts(Opens in new tab)
Date: 1973
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.

Articles - "Times Mirror in the News"

Manuscripts

Approx. 50 sheets headed "Times Mirror in the News," and the TM logo, with three to eight news briefs reprinted on them. Samples: San Bernardino Telegram, 10/27/1965, "L.A. Times to acquire book firm"; Lincoln Heights Bulletin News, 3/17/1966, "Boys' Club honors Norman Chandler"; Wall Street Journal, 9/16/1969, "Times Mirror proposal to buy Times Herald of Dallas moves ahead."

mssLAT

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Articles

Manuscripts

5 items: article copy, The Review, 4/1973, "Newsday -- Will The Times make it just another fat tabloid?"; tear sheet, full-page ad, Wall St. Journal, 5/10/1973, "Look who's come calling at our front door...at Times Mirror, corporate responsibility means respect for the environment"; full-page ad, Wall St. Journal, 10/23/1973, "Take a card...any card ...Times Mirror"; clip copy, Wall St. Journal, "Times Mirror expects fourth quarter profit..."; tear sheet, Editor & Publisher, 12/29/1973, "Group publishers weigh the future."

mssLAT

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Departments - Advertising

Manuscripts

Approx. 25 items: 4" x 7" 3-ring notebook with title page reading, "Los Angeles Times: Dominating newspaper in America's 4th largest market"; sheet titled "Summary -- all advertising (Morning and Sunday total)," covering years 1966 - 1974; blue, spiral-bound booklet, "Advertising Ratios, 1961," (10 pp., binding removed); multi-page reports with cover page reading "Advertising Ratios, 1958," and "Advertising Rations, 1959"; various clips on LAT ranking in ad linage; ad marketing reports with info on 1930s through 1970s; report headed "Top Ten newspapers in total advertising linage" (1968-1969); special section of Sales and Marketing Management, 6/1986, which ranked Times Mirror #1 in the Publishing & Printing category of "America's Best Sales Forces"; other clips and information relating to LAT advertising and newspaper advertising in general. Notebook removed to Reference File - Oversize.

mssLAT

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Times Mirror Newspapers - 1981 National Advertising Linage

Manuscripts

1 item. 32-pp. report headed "Times Mirror Newspapers - 1981 National Advertising Linage." Given by Vance Stickell in 1982.

mssLAT

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Departments - Classified Advertising - Promotion samples

Manuscripts

9 items. Material includes: advertisement/application form for accident insurance "for Los Angeles Times readers..." (1987); flyer with info. on "new extended Times Classified hours" (1987); tear sheet of ad, "We've put on a new face!" (1983); LAT classified's promo, "Perhaps Dick Tracy can solve...the mystery of the missing circulation." (ca. 1949); tear sheet of LAT ad, "the classified advertising picture for 10 months of 1938..."; booklet, "Your guide to Los Angeles Area streets and recreation" (1966); 2 other tear sheets of ads, 1966-1969; ad/poster, "Jubilee 1984 (1/1/1984) - unfolds to approx. 2' x 3';

mssLAT

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Articles

Manuscripts

7 items: LAT clip, 4/7/1976, "Times Mirror ad revenue up..."; LAT clip, 8/11/1976, "Earnings jump 94% in quarter at Times Mirror"; tear sheet, Time, 9/27/1976, "Dixie's best dailies," segment on Dallas Times Herald ; (in plastic sleeve) series of clippings, LAT and Wall St. Journal, late Oct. 1976, ending with "Booth (Newspapers) decides to accept Newhouse's offer" over Times Mirror's; tear sheet, Newsweek, 11/8/1976, "Newhouse marches on."

mssLAT

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