Manuscripts
Advertising
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Articles - "Times Mirror in the News"
Manuscripts
Approx. 50 sheets headed "Times Mirror in the News," and the TM logo, with three to eight news briefs reprinted on them. Samples: San Bernardino Telegram, 10/27/1965, "L.A. Times to acquire book firm"; Lincoln Heights Bulletin News, 3/17/1966, "Boys' Club honors Norman Chandler"; Wall Street Journal, 9/16/1969, "Times Mirror proposal to buy Times Herald of Dallas moves ahead."
mssLAT
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Articles
Manuscripts
5 items: article copy, The Review, 4/1973, "Newsday -- Will The Times make it just another fat tabloid?"; tear sheet, full-page ad, Wall St. Journal, 5/10/1973, "Look who's come calling at our front door...at Times Mirror, corporate responsibility means respect for the environment"; full-page ad, Wall St. Journal, 10/23/1973, "Take a card...any card ...Times Mirror"; clip copy, Wall St. Journal, "Times Mirror expects fourth quarter profit..."; tear sheet, Editor & Publisher, 12/29/1973, "Group publishers weigh the future."
mssLAT
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Departments - Advertising
Manuscripts
Approx. 25 items: 4" x 7" 3-ring notebook with title page reading, "Los Angeles Times: Dominating newspaper in America's 4th largest market"; sheet titled "Summary -- all advertising (Morning and Sunday total)," covering years 1966 - 1974; blue, spiral-bound booklet, "Advertising Ratios, 1961," (10 pp., binding removed); multi-page reports with cover page reading "Advertising Ratios, 1958," and "Advertising Rations, 1959"; various clips on LAT ranking in ad linage; ad marketing reports with info on 1930s through 1970s; report headed "Top Ten newspapers in total advertising linage" (1968-1969); special section of Sales and Marketing Management, 6/1986, which ranked Times Mirror #1 in the Publishing & Printing category of "America's Best Sales Forces"; other clips and information relating to LAT advertising and newspaper advertising in general. Notebook removed to Reference File - Oversize.
mssLAT
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Times Mirror Newspapers - 1981 National Advertising Linage
Manuscripts
1 item. 32-pp. report headed "Times Mirror Newspapers - 1981 National Advertising Linage." Given by Vance Stickell in 1982.
mssLAT
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Departments - Classified Advertising - Promotion samples
Manuscripts
9 items. Material includes: advertisement/application form for accident insurance "for Los Angeles Times readers..." (1987); flyer with info. on "new extended Times Classified hours" (1987); tear sheet of ad, "We've put on a new face!" (1983); LAT classified's promo, "Perhaps Dick Tracy can solve...the mystery of the missing circulation." (ca. 1949); tear sheet of LAT ad, "the classified advertising picture for 10 months of 1938..."; booklet, "Your guide to Los Angeles Area streets and recreation" (1966); 2 other tear sheets of ads, 1966-1969; ad/poster, "Jubilee 1984 (1/1/1984) - unfolds to approx. 2' x 3';
mssLAT
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Awards - Pulitzer Prize 1984 - Paul Conrad and Latino series
Manuscripts
4 items: paperbound book - 9" x 12", Southern California's Latino Community, a series of articles reprinted from LAT, 1983;, LAT article copy, 5/1984, "Times wins 2 Pulitzers...public service, Conrad"; article copy, Among Ourselves, 5/1984, "Times wins two Pulitzers"; full-page ad from LAT, 6/10/1984, headed "The Pulitzers are the Gold Medals of our business -- Times Mirror."
mssLAT