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Manuscripts

Departments - Editorial - Political conventions


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    #156 -157

    Manuscripts

    3 items: one LAT questionnaire, headed "SECRET BALLOT - Georgia Presidential Primary - March 8, 1988"; 15-pp. booklet, titled "The Los Angeles Times - CNN Poll - Republican Delegate Survey - Republican Presidential Nominating Convention - New Orleans, Louisiana - August 15th to 18th, 1988, Methodology"; 16-pp. booklet, titled "The Los Angeles Times - CNN Poll - Democratic Delegate Survey - Democratic Presidential Nominating Convention - Atlanta, Georgia - July 18 to 21st, 1988, Methodology."

    mssLAT

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    Departments - Editorial - Real Estate Section

    Manuscripts

    Approx. 12 items. Materials include: LAT clip, 9/10/1989, to give example of "Home Price Guide" feature; LAT clip, 2/26/1989, "Expanded section, new editor (Dick Barnes) to debut"; packet (clipped) of several items related to the "doodles" President Franklin Roosevelt did during his presidency that decades later were used as a "guide" to the design of a Naval Medical Center in Maryland (includes 4 glossy photos of Roosevelt), received from Dick Turpin of Real Estate Section in 1975; several LAT articles on re-vamp of Real Estate section, 1989-1990; 10-pp. booklet, (LAT 23rd) Annual Survey of Residential Builders in Southern California (1994). copy of 1st Real Estate Section (Pt. 2, Pg. 1), 6/23/1901, "House and Lot - The Times Weekly Review of Real Estate and Building."

    mssLAT

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    Departments - Editorial - Editorial Library

    Manuscripts

    Approx. 20 items. Materials include: article copy, Among Ourselves, 4/1960, "Times, Mirror news libraries are key information centers"; 1-pp., copied from a history of LAT, the writer seems to be Harrison Gray Otis, because, in referring to the aftermath of the 1910 explosion and fire at LAT, the text reads, "I have been gradually collecting books...for a reference library, and...am keeping them at 'The Bivouac' [Otis's home on Wilshire Blvd.], (rather than) the temporary editorial rooms of The Times."; 3-pp. memo, 2/23/1954, "Defendant's pre-trial memorandum - The Times-Mirror Co. vs. U.S. of America"; 46-pp. spiral-bound report, "Editorial Library - User Survey," by Cecily J. Surace, 11/1980; 19-pp. report by graduate students in library / information science (Livia Di Mare/Glenn Johnson-Grau) on the Edit. Lib., 1992, recounting the history, services, resources, and research practices, and describing departments within the library; articles on the library from AO, 1927, 1976; info on LAT database's availability on Nexis; 11-pp. booklet, 12/1982, "Guide to the (LAT) Editorial Library"; article copy, CD-ROM Professional (mag), "Searching Los Angeles Times DIALOG OnDisc: The Times Editorial Library Experience," by Dorothy Ingebretsen and Steven Tice; plus assorted brief reports on aspects of the library.

    mssLAT

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    Departments - Editorial - Book Review Section

    Manuscripts

    Approx. 15 items: brief, Editor & Publisher, 6/6/1970, "L.A. Times adds tab devoted to books"; form letter from Digby Diehl, 3/1977, with 5-pp. "Reviewer's Guide" for submissions to LAT Book Review;LAT article,12/11/1985, by David Shaw, "Reviewing Books-it's haphazard" (2 other articles in Shaw series on book review sections, one on NYT, the other on Wash. Post; sampling of Pg. 1 of LAT Book Review; related articles.

    mssLAT

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    Departments - Marketing Research (1 of 2)

    Manuscripts

    Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.

    mssLAT

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    Departments - Marketing Research (2 of 2)

    Manuscripts

    Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.

    mssLAT