Manuscripts

Material from Display Advertising

Description: Packet of material sent to advertisers in Home Magazine, brochures, and other promotional material used to encourage advertisement during the 1984 Olympics.
Type: Manuscripts(Opens in new tab)
Date: 1983 - 1984
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.

Departments - Display Advertising - Promotion

Manuscripts

6 items. Materials include: 20-pp. promotional booklet on LAT Home Magazine (1982); promo flyer (1984) for Home magazine reprints on '84 Olympics; 5 sheets (stapled) with financial figures - "Home Magazine offers national advertisers a better advertising value than California Magazine"; promotional packet in folder, "International Opportunities in the Los Angeles Times" (1984); info packet in folder, "(LAT) Television Times," 1981; ad for "Nuestro Tiempo" clipped from 9/12/1988 LAT.

mssLAT

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Material from Classified Advertising

Manuscripts

Copies of "Classified Times," correspondence, and other items related to the Classified Advertising department's work for and during the 1984 Olympics.

mssLAT

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Display Advertising

Manuscripts

Production samples for the Display Advertising Department, including booklets promoting Olympics section, table tents, Second Quarter 1984 Planning Calendar, and other ephemera.

mssLAT

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Olympics - 1932 & 1984

Manuscripts

Oversized items related to the 1932 and 1984 Olympics, held in Los Angeles. Some items from the Elke Corley Collection. "Certificate of Appreciation" presented by Councilman Gilbert W. Lindsay to the Los Angeles Times for its work in the 1984 Ninth District Clean-Up Campaign - signed by Lindsay and Mayor Tom Bradley. 1932 Olympics scrapbook with news clips. Copy of Los Angeles Times Comics section. Sunday Morning, July 24, 1983. Home Magazine. July 24, 1983. With wrapper showing list of Olympic-themed Home Magazine and encouraging advertisers. Olympic Games promotional kit in Home Magazine folio. Three rack cards promoting Home Magazine Olympic pieces. Los Angeles Times Olympic-themed folio.

mssLAT

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Display Advertising

Manuscripts

Production sample for the Display Advertising Department of HOME Magazine part 2 - Traveling in Style (October 7, 1984).

mssLAT

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Advertising Rates (2 of 2)

Manuscripts

Approx. 75 items: rate cards, letters, memos and other material related to advertising rates for 1962. Included is a selection of copies of letters sent to major advertisers in the department store catagory - Bullock's, The May Company, Sears, Roebuck and Co., etc. Split into two folders.

mssLAT

Material from Display Advertising

Opening Hours

Admission Info and Tickets

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Departments - Display Advertising - Promotion

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Olympics - 1932 & 1984

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