Manuscripts

Publications - "Greatest Advertising Force in Western America"

Description: Booklet, "Greatest Advertising Force in Western America. Los Angeles Times: America's First Newspaper" (1955). Booklet, "Survey of nurserymen in the Los Angeles market" (1956). Booklet, "Survey of Shoppers J. J. Newberry's 5th and Broadway Store. Conducted by Facts Consolidated and Presented by THE MIRROR. Prepared for J. L. Packard, Manager, Newberry's 5th & Broadway Store" (circa 1955).
Type: Manuscripts(Opens in new tab)
Date: 1955 - 1956
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.

Publications - Advertising Reports

Manuscripts

2 items: spiral-bound booklet, "Advertising Ration - 1974" (7/1975) ; bound booklet, "Price Zone Analysis of Retail Advertising February, 1975 - July, 1975." Data provided by George Neustadt, Inc.

mssLAT

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Publications - Market Data Reports

Manuscripts

"The Los Angeles Travel Market" ; "Los Angeles Times Home Magazine Simmons Reports" ; Comparative Populations of Portions of the Los Angeles Marketing Area and 17 Major Cities - 1982" ; "Los Angeles Times Orange County Edition" ; "Los Angeles Times Suburban Sections - 1983" ; "Semiannual Reports - Consumer Trend Analysis" ; "12th Annual Survey of Residential Building in Southern California" ; "Home Improvement Center Shopper Traffic and Duplication Consumer Trend Analysis" ; "Los Angeles Times Home Magazine Simmons Reports - Brandy/Cognac Usage" ; "Los Angeles Garment District Shoppers Current Public Monitor" ; "Vacation/Recreation Travel Consumer Trend Analysis"

mssLAT

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Publications - "Los Angeles County Drug Stores"

Manuscripts

1 item: bound booklet (blue), "Los Angeles County Drug Stores - Route List, Area Maps & Market Data, file copy - Merchandising Dept. - 1954," issued in 1954. Information includes maps, store addresses, hours, personnel names, area demographic data.

mssLAT

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"Los Angeles Advertiser Experience"

Manuscripts

2 items: spiral bound booklet, "Advertising Experience - 1936" ; booklet, "140 Interesting facts about Los Angeles County."

mssLAT

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Correspondence with advertisers (1 of 2)

Manuscripts

Approx. 95 items - letters, memos, reports and other material related to Advertising Department's interface with advertisers, often when the advertiser was upset about articles appearing in LAT. Notable names and subjects include: 11-pp. "1982 Budget Narrative," from Vance Stickell to Chuck Mahru, dated 12/9/1981 ; many letters from food retailers' reps complaining about 8/18/1970 David Shaw article alleging influence and bribery in grocery sales outlets ("Grocery shelf psychology") ; Sears (dept. store chain) complains about a story ; series of memos/letters on the "deteriorating relationship" between Robinson's (dept. store chain) and LAT ; exchange with Vons (Grocery Co.) on scanning and computerized checkstands ; Bullock's (dept. stores) complains ; The Broadway (dept. store chain) ; other big ad accounts with issues.

mssLAT

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Correspondence with advertisers (2 of 2)

Manuscripts

mssLAT

Publications - "Greatest Advertising Force in Western America"

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Publications - Advertising Reports

Publications - Market Data Reports

Publications - "Los Angeles County Drug Stores"

"Los Angeles Advertiser Experience"

Correspondence with advertisers (1 of 2)

Correspondence with advertisers (2 of 2)