Manuscripts
Publications - "Greatest Advertising Force in Western America"
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Publications - Advertising Reports
Manuscripts
2 items: spiral-bound booklet, "Advertising Ration - 1974" (7/1975) ; bound booklet, "Price Zone Analysis of Retail Advertising February, 1975 - July, 1975." Data provided by George Neustadt, Inc.
mssLAT
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Publications - Market Data Reports
Manuscripts
"The Los Angeles Travel Market" ; "Los Angeles Times Home Magazine Simmons Reports" ; Comparative Populations of Portions of the Los Angeles Marketing Area and 17 Major Cities - 1982" ; "Los Angeles Times Orange County Edition" ; "Los Angeles Times Suburban Sections - 1983" ; "Semiannual Reports - Consumer Trend Analysis" ; "12th Annual Survey of Residential Building in Southern California" ; "Home Improvement Center Shopper Traffic and Duplication Consumer Trend Analysis" ; "Los Angeles Times Home Magazine Simmons Reports - Brandy/Cognac Usage" ; "Los Angeles Garment District Shoppers Current Public Monitor" ; "Vacation/Recreation Travel Consumer Trend Analysis"
mssLAT
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Publications - "Los Angeles County Drug Stores"
Manuscripts
1 item: bound booklet (blue), "Los Angeles County Drug Stores - Route List, Area Maps & Market Data, file copy - Merchandising Dept. - 1954," issued in 1954. Information includes maps, store addresses, hours, personnel names, area demographic data.
mssLAT
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"Los Angeles Advertiser Experience"
Manuscripts
2 items: spiral bound booklet, "Advertising Experience - 1936" ; booklet, "140 Interesting facts about Los Angeles County."
mssLAT
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Correspondence with advertisers (1 of 2)
Manuscripts
Approx. 95 items - letters, memos, reports and other material related to Advertising Department's interface with advertisers, often when the advertiser was upset about articles appearing in LAT. Notable names and subjects include: 11-pp. "1982 Budget Narrative," from Vance Stickell to Chuck Mahru, dated 12/9/1981 ; many letters from food retailers' reps complaining about 8/18/1970 David Shaw article alleging influence and bribery in grocery sales outlets ("Grocery shelf psychology") ; Sears (dept. store chain) complains about a story ; series of memos/letters on the "deteriorating relationship" between Robinson's (dept. store chain) and LAT ; exchange with Vons (Grocery Co.) on scanning and computerized checkstands ; Bullock's (dept. stores) complains ; The Broadway (dept. store chain) ; other big ad accounts with issues.
mssLAT
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Correspondence with advertisers (2 of 2)
Manuscripts
Approx. 95 items - letters, memos, reports and other material related to Advertising Department's interface with advertisers, often when the advertiser was upset about articles appearing in LAT. Notable names and subjects include: 11-pp. "1982 Budget Narrative," from Vance Stickell to Chuck Mahru, dated 12/9/1981 ; many letters from food retailers' reps complaining about 8/18/1970 David Shaw article alleging influence and bribery in grocery sales outlets ("Grocery shelf psychology") ; Sears (dept. store chain) complains about a story ; series of memos/letters on the "deteriorating relationship" between Robinson's (dept. store chain) and LAT ; exchange with Vons (Grocery Co.) on scanning and computerized checkstands ; Bullock's (dept. stores) complains ; The Broadway (dept. store chain) ; other big ad accounts with issues.
mssLAT