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Manuscripts

"Drug Stores Route List - District Maps & Market Data"


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    Publications - "Los Angeles County Drug Stores"

    Manuscripts

    1 item: bound booklet (blue), "Los Angeles County Drug Stores - Route List, Area Maps & Market Data, file copy - Merchandising Dept. - 1954," issued in 1954. Information includes maps, store addresses, hours, personnel names, area demographic data.

    mssLAT

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    Publications - 1970 Market Data Reports

    Manuscripts

    3 items: booklet, "Market Data - Los Angeles Marketing Area 1970" ; booklet, "Los Angeles 1970 Media Facts" ; spiral-bound booklet, "Los Angeles 1970 Market and Media."

    mssLAT

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    Publications - Market Data Reports - Los Angeles

    Manuscripts

    6 items: pamphlet, "(LAT) Adult Readership..." ; booklet, "Liquor and Los Angeles" ; booklet, "Television in Los Angeles and (LAT)" ; booklet, "Los Angeles Times Suburban Sections" ; booklet, "Los Angeles Times Home Magazine" ; booklet, "Los Angeles - a vintage market."

    mssLAT

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    Publications - Market Data Reports

    Manuscripts

    3 items: 2 pamphlets, "Los Angeles Media Facts" ; booklet, "In Perspective - The Los Angeles Marketing Area - A Market Profile."

    mssLAT

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    Marketing Research

    Manuscripts

    The Marketing Research department started in the 1930s and was tasked with producing information based on survey data, such as demographic information and readership statistics, and presented internally and to the public through booklets, studies, maps, and other research material. This series is organized by product. Date range is circa 1926-1990.

    mssLAT

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    Departments - Marketing Research - Publications - FYI

    Manuscripts

    Approx. 18 items. issues of FYI - produced by LAT Marketing Research between 4/1982 and 4/1984. FYI featured population data, income data, education data, purchase intentions, consumer habits by age group, and other demographic and statistical data for the LAT marketing region and nationwide.

    mssLAT