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Manuscripts

Cresmer, Woodward, O'Mara & Ormsbee


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    Cresmer, Woodward, O'Mara & Ormsbee, Inc

    Manuscripts

    Correspondence with and about Cresmer, Woodward, Mara & Ormsbee, Inc., a national newspaper representative

    mssLAT

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    Classified Advertising

    Manuscripts

    Approx. 50 items: letters reponding to complaints about various aspects of LAT advertising, from content to cost. Most of the response letters were signed by Don Dlark and Paul Mahoney, assistant classifeid advertising directors, and by Vance Stickell, VP of (Advertising) Sales.

    mssLAT

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    Employees - Stickell, Vance

    Manuscripts

    20 items: selection of clippings on Stickell; copies of LAT obit, 10/20/1987, "Vance L. Stickell, executive VP of Marketing for The Times, dies"; two copies of program for "Retailer of the Year" awards for 1985 at Cal. State Los Angeles; 17-pp. transcript of interview, "L.A. Times -- Vance Stickell -- R#6"; booklet, "Advertising Hall of Fame, Luncheon Honoring...Vance Stickell (et al), March 29, 1988, Waldolf-Astoria Hotel, New York City."

    mssLAT

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    Correspondence

    Manuscripts

    Approx. 30 items: correspondence between Stickell and other newspaper advertising and marketing executives around the US.

    mssLAT

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    Bureau of Advertising - November Group, Inc

    Manuscripts

    Approx. 12 items: letters and memos exchanged between Vance Stickell and representatives of the Bureau of Advertising and November Group, Inc.

    mssLAT

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    Sales Dimensions

    Manuscripts

    Approx. 35 items: correspondence between John Mount (Marketing Research) and Vance Stickell (VP Sales) of LAT and Len Gall (Pres., Sales Dimensions) ; promotional materials from Sales Dimensions related to their products, slide charts designed to calculate sales and sales related factors. An example of the slide chart designed for use by LAT is in the folder. It is called an "adult reader calculator."

    mssLAT