Manuscripts
New West Magazine
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WEST magazine - Discontinued
Manuscripts
Approx. 20 items: letters from readers disappointed that LAT had discontinued West magazine along with the standard reply letter
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West Magazine
Manuscripts
"Thirty-five items comprising eighty-three pages pertaining to West Magazine, containing letters, memos, envelopes, and a copy of the January 31, 1971 issue of West Magazine. "
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Departments - Editorial - West Magazine
Manuscripts
5 items: articles about LAT's West magazine.
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West Magazine Discontinuation
Manuscripts
Eighteen pieces of correspondence from disappointed readers regarding the discontinuation of West Magazine. A couple of the letters have responses from Otis Chandler attached to them.
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West Magazine, 1965-1972 (1 of 2)
Manuscripts
Approx. 170 items. Letters, memos, clippings from West and other publications. Subjects included: 9-9-65 Press Release on the introduction of West; memos related to both Home and West magazines; Williams' March 1966 memo describing the "freelance" operation of West; planning for the magazine, early evaluations of quality of the product; Otis Chandler's (9/1966) conclusions on how to "save" [underscore his] West by targeting "sophisticated men...[in the] 20-to-50 age group," and by featuring material on water sports, all automobiles from dune buggies to dragsters, motorcycles, "booze, sophisticated sex...music and cultural stuff...hi-fi, jazz," etc.; Robert Nelson's comments on the prototype and his comments on O. Chandler's conclusions (also 9/1966); Vance Stickell's 11/8/1966 memo stating that "next Sunday's issue of West is "the first ... that really has pizazz"; readership and advertising issues; 10/31/1967 "Confidential" memo by W.'s on the accomplishments of West's first year; 16 Nov. 1971 memo from Peter Bunzel on "West's New Direction"; etc. Split into two folders.
mssLAT
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West Magazine, 1965-1972 (2 of 2)
Manuscripts
Approx. 170 items. Letters, memos, clippings from West and other publications. Subjects included: 9-9-65 Press Release on the introduction of West; memos related to both Home and West magazines; Williams' March 1966 memo describing the "freelance" operation of West; planning for the magazine, early evaluations of quality of the product; Otis Chandler's (9/1966) conclusions on how to "save" [underscore his] West by targeting "sophisticated men...[in the] 20-to-50 age group," and by featuring material on water sports, all automobiles from dune buggies to dragsters, motorcycles, "booze, sophisticated sex...music and cultural stuff...hi-fi, jazz," etc.; Robert Nelson's comments on the prototype and his comments on O. Chandler's conclusions (also 9/1966); Vance Stickell's 11/8/1966 memo stating that "next Sunday's issue of West is "the first ... that really has pizazz"; readership and advertising issues; 10/31/1967 "Confidential" memo by W.'s on the accomplishments of West's first year; 16 Nov. 1971 memo from Peter Bunzel on "West's New Direction"; etc. Split into two folders.
mssLAT