Marketing Research Department

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  Departments - Marketing Research - Personnel

  Manuscripts

  6 items. Materials include: 5 Management Bulletins, 1987 - 1989, on hirings, promotions and appointments in Marketing Research; article copy, Among Ourselves, 8/1989, " (Robert) Cohen New Director of Marketing Strategy."

  mssLAT

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  Marketing Research Department

  Manuscripts

  Approx. 40 items: memos and reports related to marketing issues. Includes major reports on following subjects: illiteracy ; LAT vs. Orange County Register - Advertising Linage ; "A day in the life of the Los Angeles Times" - a readership study (1970+) ; "Times Reader Panel #111," 1976 (readers rated the Book Review section) 19-pp. ; 16-pp. ; "Continuing Home Audit Supplemental Questionnaire," 3-4/1971 ;

  mssLAT

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  Transportation - Clippings

  Manuscripts

  Approx. 70 items. Representative headlines from LAT editorials and news stories: "Subway, elevated or what?" 7/18/1937 ; "Is L.A. missing the train?" 5/30/1965 ; "We must have rapid transit," 12/19/1965 ; "Transit...we must not delay," 2/21/1966 ; "Planning could get us places," 9/2/1970 ; "What next for transit?" 6/14/1976."

  mssLAT

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  Departments - Editorial - Mirror Newsletter

  Manuscripts

  6 items: six examples of LAT Hiring & Development Newsletter, "Mirror." Headlines/subjects: 8/1994, "The Voices of Unity '94," on diversity in the newsroom and coverage of people of color; 11/1994, "A challenge for news editors," pagination; 1/1995, "A Team Effort," on coverage of the Orange County fiscal crisis; 3/1995, "Foreign put to test by quake," on earthquake in Japan; 4/1995, "The MetPro Experience; 5/1995, "Loosening Lips - the art of the interview."

  mssLAT

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  Departments - Editorial - Extra Editions

  Manuscripts

  2 items: 2-pp. list of "Los Angeles Times Extra Editions" (Note included - "This is not necessarily a complete list), 2/1884 - 1/1986, with 31 "Extra" (banner) headlines over a period of 102 years, for example, December 8, 1941, "IT'S WAR!"; graphic example (2 cps), "L.A. AREA RAIDED!," 2/25/1942 - Jap Planes Peril Santa Monica, Seal Beach..."

  mssLAT

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  Departments - Marketing Research (1 of 2)

  Manuscripts

  Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.

  mssLAT