Manuscripts
Departments - Legal - Federal Trade Commission Case
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Departments - Display Advertising - Promotion
Manuscripts
6 items. Materials include: 20-pp. promotional booklet on LAT Home Magazine (1982); promo flyer (1984) for Home magazine reprints on '84 Olympics; 5 sheets (stapled) with financial figures - "Home Magazine offers national advertisers a better advertising value than California Magazine"; promotional packet in folder, "International Opportunities in the Los Angeles Times" (1984); info packet in folder, "(LAT) Television Times," 1981; ad for "Nuestro Tiempo" clipped from 9/12/1988 LAT.
mssLAT
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Departments - Display Advertising
Manuscripts
Approx. 25 items. Materials include: articles from Among Ourselves; 4/28/1989 Management Bulletin on reorganization of Display Advertising; undated "Review of the (LAT) Selective Saturation Program"; (LAT) Display Advertising Dept. - "Functional" Organization Chart - 1958"; "Orange County 10 Year Forecast, 1970-1980"; LAT Display Ad Depth Chart, 2 cps. (1979); LAT Retail Display Rates...1973-1982; reports on ad linage; article, Los Angeles magazine, 3/1977, "Can the 'Times' ad censors cope with the new morality?"; 46-pp. "Guide to the (LAT) Display Advertising Department [w/ employee photos]." 3/22/1985; February 1989 edition of "Display Advertising Digest;" etc.
mssLAT
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Articles
Manuscripts
Approx. 12 items: LAT tear sheet, 1/9/1977, "Bidding sends prices higher in newspaper acquisition binge"; article copy, New York Times, 2/15/1977, "More newspapers change hands, with the role of chains increasing"; four reprints from Business Week, 2/21/1977, "The big money hunts for independent newspapers" (incl. Otis Chandler of Times Mirror); photocopy of previous article; article copy, Columbia Journalism Review, 3/1988, "Newspaper mergers -- the final phase"; clip, (Hollywood) Variety, 9/30/1977, "Rupert Murdoch plays 'would you believe?' "; clip, (New York) Variety, 10/12/1977, "Literati," on the war of words between Murdoch and Otis Chandler; clip, Advertising Age, 12/5/1977, "Times Mirror tells 'Penthouse' role."
mssLAT
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Departments - Classified Advertising
Manuscripts
Approx. 20 items: article copy, Among Ourselves, 11/1963, "Classified computer system gets under way"; tear sheet article, The Reader, 6/4/1982, :Lost--Million Lines from Times Class."; various memos dealing with classifieds; personnel policies; rate guidelines; more material on automation of classified dept., 12/1978; 4-pp. script for slide show--headed "FYI"--on the history of classified advertising in general, and specifically the history of ads in LAT; 12-sheet issue of Ad Notes, published "by and for" the (LAT) Classified Ad staff, 5/19/1983; invitations to - 1974 Classified Christmas & Awards Breakfast, 1977 Classified Christmas & Awards Program, Classified's Christmas and Awards Program
mssLAT
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Employees - Nelson, Harry
Manuscripts
2 items: undated, single-sheet bio for Harry Nelson, beginning "Nelson has been medical editor of the Los Angeles Times since December 1958..."; LAT tear sheet, 9/5/1977, promotional ad for LAT headed "Signs of The Times," with text segment mentioning "Times medical writer Harry Nelson..."
mssLAT
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Articles
Manuscripts
7 items: LAT clip, 4/7/1976, "Times Mirror ad revenue up..."; LAT clip, 8/11/1976, "Earnings jump 94% in quarter at Times Mirror"; tear sheet, Time, 9/27/1976, "Dixie's best dailies," segment on Dallas Times Herald ; (in plastic sleeve) series of clippings, LAT and Wall St. Journal, late Oct. 1976, ending with "Booth (Newspapers) decides to accept Newhouse's offer" over Times Mirror's; tear sheet, Newsweek, 11/8/1976, "Newhouse marches on."
mssLAT