Manuscripts
Departments - Legal - Federal Trade Commission Case
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Departments - Display Advertising - Promotion
Manuscripts
6 items. Materials include: 20-pp. promotional booklet on LAT Home Magazine (1982); promo flyer (1984) for Home magazine reprints on '84 Olympics; 5 sheets (stapled) with financial figures - "Home Magazine offers national advertisers a better advertising value than California Magazine"; promotional packet in folder, "International Opportunities in the Los Angeles Times" (1984); info packet in folder, "(LAT) Television Times," 1981; ad for "Nuestro Tiempo" clipped from 9/12/1988 LAT.
mssLAT
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Departments - Display Advertising
Manuscripts
Approx. 25 items. Materials include: articles from Among Ourselves; 4/28/1989 Management Bulletin on reorganization of Display Advertising; undated "Review of the (LAT) Selective Saturation Program"; (LAT) Display Advertising Dept. - "Functional" Organization Chart - 1958"; "Orange County 10 Year Forecast, 1970-1980"; LAT Display Ad Depth Chart, 2 cps. (1979); LAT Retail Display Rates...1973-1982; reports on ad linage; article, Los Angeles magazine, 3/1977, "Can the 'Times' ad censors cope with the new morality?"; 46-pp. "Guide to the (LAT) Display Advertising Department [w/ employee photos]." 3/22/1985; February 1989 edition of "Display Advertising Digest;" etc.
mssLAT
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Articles
Manuscripts
7 items: LAT clip, 4/7/1976, "Times Mirror ad revenue up..."; LAT clip, 8/11/1976, "Earnings jump 94% in quarter at Times Mirror"; tear sheet, Time, 9/27/1976, "Dixie's best dailies," segment on Dallas Times Herald ; (in plastic sleeve) series of clippings, LAT and Wall St. Journal, late Oct. 1976, ending with "Booth (Newspapers) decides to accept Newhouse's offer" over Times Mirror's; tear sheet, Newsweek, 11/8/1976, "Newhouse marches on."
mssLAT
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Articles
Manuscripts
Approx. 12 items: LAT tear sheet, 1/9/1977, "Bidding sends prices higher in newspaper acquisition binge"; article copy, New York Times, 2/15/1977, "More newspapers change hands, with the role of chains increasing"; four reprints from Business Week, 2/21/1977, "The big money hunts for independent newspapers" (incl. Otis Chandler of Times Mirror); photocopy of previous article; article copy, Columbia Journalism Review, 3/1988, "Newspaper mergers -- the final phase"; clip, (Hollywood) Variety, 9/30/1977, "Rupert Murdoch plays 'would you believe?' "; clip, (New York) Variety, 10/12/1977, "Literati," on the war of words between Murdoch and Otis Chandler; clip, Advertising Age, 12/5/1977, "Times Mirror tells 'Penthouse' role."
mssLAT
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Civil Rights - American Civil Liberties Union
Manuscripts
4 items: booklet, Fifty Years of the American Civil Liberties Union, 1973; LAT article clip, 12/9/1973, "Lear, Cronkite, Times honored" ; LAT editorial clip, 7/14/1974, "The ACLU...destination unknown" ; LAT clip, 7/21/1974, "Letters to The Times," on the earlier ACLU editorial.
mssLAT
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Employees - Hulse, Jerry
Manuscripts
4 items: copy LAT article, 6/28/1987, "French President honors Times Travel Editor Hulse"; clip LAT ad, 7/14/1987, "The Latest Legionnaire," citing Hulse' winning of the Legion of Honor award (and pointing out "there's only one place to find him - Los Angeles Times)"; clip of LAT article, "Hulse receives legion of honor"; LAT obit tear sheet, 1/26/2002, "Jerry Hulse, 77 - Times Travel Editor."
mssLAT