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  Unidentified Flying Objects

  Manuscripts

  Approx. 10 items: LAT copies, news stories, editorials and report on a (George) Gallup Poll done in 1947 related to reports of unidentified flying objects.

  mssLAT

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  Cook, Don

  Manuscripts

  4 items: 23-pp. transcript of "Taping with Don Cook," 1/14/1975. Subjects include: Cook's wide-ranging duties as Paris correspondent and European "diplomatic beat" writer (pp. 1 - 2) ; the Common Market (pp. 6) ; French news outlets making use of Los Angeles Times-Wash. Post News Service (pp. 9) ; Cook's memories and experiences in general on covering France and Europe for a decade (pp. 10+) ; letter, 4/4/1975, to Jim Bassett from Don Cook, remarking on the interview transcript and also on Bassett's book, Commander Prince, USN ; cover letter, 4/10/1975, to Cook from Bob Gottlieb asking questions in prep for writing his book on Los Angeles Times,and 3-pp. report, n.d., from Cook to Gottlieb, answering the questions ; letter, 4/16/1975, to Jim Bassett from Don Cook to accompany info about the Gottlieb Q&A correspondence (Cook writes that Gottlieb "seems...to be a bit naive to be writing a book about journalism."

  mssLAT

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  Departments - Marketing Research (1 of 2)

  Manuscripts

  Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.

  mssLAT

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  Departments - Marketing Research (2 of 2)

  Manuscripts

  Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.

  mssLAT

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  #160

  Manuscripts

  2 items: 1-pp. form, headed "Los Angeles Times Poll - Study #160," form gives "Case number, followed by 98 numbered boxes, most of them to identify the subject of the numbered questions of the study; 18-pp. questionnaire, titled "The Los Angeles Times Poll - September 1988 Political Survey - Study #160."

  mssLAT

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  G

  Manuscripts

  Approx. 12 items: 19-pp. transcript of "Taping with Robert Gibson, Foreign Editor of The Times," 4/23/1975 ; 1-pp. "Biography from (Los Angeles Times) for Gibson" ; clip copy, Las Vegas Review Journal, 4/6/1975, "Indochina news reporting..." which mentions Gibson ; clip copy, Los Angeles Times, 12/24/1967, "Goff and Zeman reassigned to head bureaus..." ; 14-pp. transcript of "Taping with Tom Goff, Chief of (Los Angeles Times) Sacramento Bureau, 9/17/1975 ; letter, 10/27/1975, to Jim (Bassett) from Goff ; 1-pp. "Biography from the Los Angeles Times" for Goff ; single sheet of "Information from Miss Estelle Rebec (Manuscripts Dept., Bancroft Library)" on correspondence between Los Angeles Times figures and government officials, publishers, etc. 13-pp. transcript of "Taping with Robert Gray, Director of the Industrial Relations Center for Caltech," 6/17/1974 ; 20-pp. transcript of "...taping with Carl Greenberg, formerly political writer for The Times," 7/11/1973 ; single sheet, handwritten letter to Bassett from "Carl" [Greenberg] who mentions "dupes," "the tapes," "the Op-Ed page," and closes with "I spoke to Murray at the banquet -- but not re(garding) Watergate...I agree with both of you on your reaction to the Oval Office speech," dated 8/18/1973 ; clips and notes related to Greenberg ; 1-pp. "Biography from (Los Angeles Times)," for Edwin O. Guthman ; 20-pp. transcript of "A taping with Ed Guthman, National Editor (Los Angeles Times)," 4/17/1975 ; booklet, Manual for conducting an employee opinion poll," Bulletin Number 36, Industrial Relations Center, California Institute of Technology.

  mssLAT