#160

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  Polls and Surveys

  Manuscripts

  Approx. 20 items: notes, letters and reprints of LAT Poll stories. Includes: 35-pp. questionnaire, "Political elites and the public - Los Angeles Times Poll No. 44 ; etc.

  mssLAT

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  #156 -157

  Manuscripts

  3 items: one LAT questionnaire, headed "SECRET BALLOT - Georgia Presidential Primary - March 8, 1988"; 15-pp. booklet, titled "The Los Angeles Times - CNN Poll - Republican Delegate Survey - Republican Presidential Nominating Convention - New Orleans, Louisiana - August 15th to 18th, 1988, Methodology"; 16-pp. booklet, titled "The Los Angeles Times - CNN Poll - Democratic Delegate Survey - Democratic Presidential Nominating Convention - Atlanta, Georgia - July 18 to 21st, 1988, Methodology."

  mssLAT

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  #162-164

  Manuscripts

  2 items: questionnaire of approx. 25 pages, Headed "(LAT) Poll Number 162, 163, and 164 - Pre-debate Sept. 23 to 25, 1988 - Post-debate Sept. 25 to 26, 1988 - Second Panel back Sept. 29, 1988"; 1-pp. headed "Los Angeles Times Poll - METHODOLOGY."

  mssLAT

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  #60

  Manuscripts

  2 items: 17-pp. questionnaire, for use 9/1982, "Poll #60 - California Survey," on candidates for state and national offices and Calif. propositions; sample of LAT Poll [#]60 telephone questions.

  mssLAT

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  Marketing Research Department

  Manuscripts

  Approx. 40 items: memos and reports related to marketing issues. Includes major reports on following subjects: illiteracy ; LAT vs. Orange County Register - Advertising Linage ; "A day in the life of the Los Angeles Times" - a readership study (1970+) ; "Times Reader Panel #111," 1976 (readers rated the Book Review section) 19-pp. ; 16-pp. ; "Continuing Home Audit Supplemental Questionnaire," 3-4/1971 ;

  mssLAT

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  Departments - Marketing Research (1 of 2)

  Manuscripts

  Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.

  mssLAT