Manuscripts
G
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Tom Johnson
Manuscripts
Approx. 60 items - memos, reports, speeches and articles on a wide range of subjects. Notable names and items include: Tom Johnson ; speech by Robert Erburu (cover sheet dated 12/20/1985), "Paine Webber Outlook on the Media Conference," presented 12/10/1985 in New York ; 3-pp. cover memo, 3/8/1983, attached to 25-pp. booklet, Newspaper Marketing - a time for reappraisal?" by Paul S. Hirt (Chicago Sun-Times) ; 13-pp. speech transcript, remarks by Tom Johnson to the Bakersfield Rotary, 6/17/1982 ; 5-pp. speech transcript, 3/18/1982, "remarks Tom Johnson made to a large group of security analysts today" ; Vance Stickell ; 13-pp. packet, 7/27/1977, "Tom Johnson Orientation" (there are other, shorter versions of this item).
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Articles
Manuscripts
6 items - clips in plastic sleeves; LAT clip, 2/13/1985, "Times Mirror profits hit record $232 million in '84' "; LAT clip, 3/7/1985, "Times Mirror names Erburu chairman to succeed Otis Chandler"; LAT clip, 3/23/1985, "Gannett bids for 13.8% of Cowles," TM mentioned; LAT clip, 5/23/1985, "Times Mirror cautious on plans for media purchases"; LAT clip, 7/2/1985, "Times Mirror considering reincorporation"; 3-pp. article copy, Business Week, 11/4/1985, "Times Mirror wakes up with a throbbing hangover...paying dearly for ill-advised diversification."
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Miscellaneous
Manuscripts
Approx. 40 items: memos and reports related to the transition from old Home magazine to new Los Angeles Times Magazine. Notable items: 2-pp. speech by Stickell, 10/3/1985, "Remarks...to the Sales Departments..." ; exchange with Moritz Market Research ; Marketing Research trend charts, 6/5/1986 ; 6-pp. article copy, Columbia Journalism Review, "Sunday magazines - do they deserve to survive?" ; 9-pp. "1987 Magazine proposal" ; approx. 12-pp. package, "November Hall's Editorial Analysis," 2/3/1987 ;25+ pp."PIB/LNA Competitive Magazine Analysis," 6/1987 ; approx. 20-pp. packet (clear plastic cover).
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Jim Shaffer
Manuscripts
3 items: Shaffer's 4-pp. report, 6/8/1984, subject - "Proposed Planning Retreat" ; Shaffer's 16-pp. report, 10/29/1985, subject - "The Future of The Times" ; 11-pp. transcript of "Jim Shaffer's remarks for Five year Plan presentation to Management Group" (6/1986).
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G
Manuscripts
Approx. 35 items: letters, brochures and other material related to correspondents with names starting with "G." Items of special interest: 25-pp. report (brown spiral-bound cover) "Confidential Report to Client Newspapers of the Gallup Poll on The Credibility of the Press & Higher Circulation Prices" ; copy of 7-pp. article from The Review of Southern California Journalism, Winter 1974, "The Forgotten History of the Los Angeles Times," by Robert Gottlieb (highly critical) ; exchange of letters between William Thomas and Mrs. James (Lois) Garner on LAT coverage of 1972 presidential campaign ; (form) letter from Sen. Barry Goldwater to William Thomas.
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Los Angeles Times Magazine
Manuscripts
Approx. 40 items: memos, letters, reports and other material on LAT Mag. Includes: memo & report from Laura Morgan, Public Relations, on LAT Mag., 9/16/1985, with attached 7-pp. of "Media questions and answers" at the time LAT ceased publishing Home magazine ; 4-pp. article copied from Washington Journalism Review, 4/1985, "The new Los Angeles Times Magazine" ; memo, 7/5/1984, from Alan Parachini to Jean Sharley Taylor with attached 3-pp. of "story / profile ideas" ; 30-plus pp. (black clip) headed "Advertiser and Reader reactions to redesigned Sunday Magazine," 6/18/1984.
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