Rare Books
Rare books and research : Addresses given at the dedication of the Department of special collections, July 28, 1950
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An exhibit of rare books in the history of urology from the John A. Benjamin Collection of medical history
Rare Books
637810
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Frank Lloyd Wright and the book arts : an exhibition in the Department of Special Collections, Memorial Library, Fall 1992
Rare Books
495051
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Marketing Research Department
Manuscripts
5 items. Subjects include: surveys; banner headlines ("bannerlines"); what newspapers want in a news service.
mssLAT
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Marketing Research Department
Manuscripts
Approx. 40 items: memos and reports related to marketing issues. Includes major reports on following subjects: illiteracy ; LAT vs. Orange County Register - Advertising Linage ; "A day in the life of the Los Angeles Times" - a readership study (1970+) ; "Times Reader Panel #111," 1976 (readers rated the Book Review section) 19-pp. ; 16-pp. ; "Continuing Home Audit Supplemental Questionnaire," 3-4/1971 ;
mssLAT