Visual Materials

Subseries B. Booklets

Description: This subseries contains greeting card booklets and other booklets relating to Valentine's Day. Many of the booklets consist of poetry and other romantic literature.
Type: Visual Materials(Opens in new tab)
Date: approximately 1880s-1920s
Call number: priRosin
Creator: Rosin, Nancy(Opens in new tab)
Provenance: Gift of Robert B. Rosin and Belle Rosin, December 2017.; Gift of Robert B. Rosin and Belle Rosin, December 2018.; Gift of Robert B. Rosin and Belle Rosin, December 2019.; Purchased for the Huntington from January 2020.
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.

Subseries D. Norcross Greeting Card Company

Visual Materials

This subseries contains internal organizational files, photographs, samples and artwork relating to the Norcross Greeting Card Company. Norcross's Valentine's Day cards are housed in the Valentine's Day series, and other holiday greeting cards are found in the Manners and customs series.

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Subseries C. Rust Craft Greeting Card Company

Visual Materials

This subseries contains photographs, proofs, prints, samples, and original artwork by artists working for Rust Craft Greeting Card Company. Rust Craft's Valentine's Day cards are housed in the Valentine's Day series, and other holiday greeting cards are found in the Manners and customs series.

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Subseries B. Louis Prang

Visual Materials

This subseries contains promotional, instructional and internal files relating to Louis Prang. Included are art course books, trade cards, advertisements, newspaper clippings, and correspondence. Louis Prang's Valentine's Day cards are housed in the Valentine's Day series, and his other holiday greeting cards are found in the Manners and customs series.

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Subseries A. Kate Greenaway

Visual Materials

The Kate Greenaway subseries includes original artwork, calendars, trade cards, and advertisements relating to the illustrator. Greenaway's Valentine's Day cards are housed in the Valentine's Day series, and her other holiday greeting cards are found in the Manners and customs series. This subseries pertains primarily to her original art and promotional material.

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Series I. Valentine's Day

Visual Materials

The Valentine's Day series contains greeting cards, booklets, verse writers, periodicals, pictorials, scrapbooks, albums, sheet music and other ephemera relating to the holiday. This series is the largest in the collection and includes paper lace valentines, printed valentines, handmade valentines, comic valentines, and dimensional and mechanical cards. Many valentine stationers, makers, and distributors such as McLoughlin Bros., Raphael Tuck & Sons, and T.W. Strong also published valentine letter writers, greeting card booklets, price lists, and promotional materials found throughout the series.

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Subseries A. Charles Albert Reed

Visual Materials

This subseries contains research notes compiled by Charles Albert Reed, a Valentine scholar. More materials by Charles Albert Reed include Valentine's Day scrapbooks and albums that are housed in boxes 77-79, listed within the Valentine's Day, scrapbook and album subseries.

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Subseries B. Booklets

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Subseries D. Norcross Greeting Card Company

Subseries C. Rust Craft Greeting Card Company

Subseries B. Louis Prang

Subseries A. Kate Greenaway

Series I. Valentine's Day

Subseries A. Charles Albert Reed