Visual Materials

With my amazing x-ray vision I can see the harm cigarettes do inside people's bodies

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Description: A color lithograph poster created by the Health Education Council as part of their anti-smoking campaign, designed to discourage children from smoking tobacco cigarettes. The poster features an image of Superman in profile, flying over a cloudy sky with a gray halftone cityscape below. Rays of light from his eyes depict his X-ray vision pointed towards the sky and buildings to the right of the image. A speech balloon to the upper right of the figure reads, "With my amazing X-ray vision I can see the harm cigarettes do inside people's bodies. That's why I don't smoke!" The words "X-ray vision," "harm," and "smoke" are stylized in bold and italic font. The lower right of the poster includes a depiction of a figure smoking, with Superman's X-ray vision highlighting a detail of the figure's lungs. The image is colored and shaded using halftone and Ben Day dot effects. Text on the center left reads, "Superman is the trademark of DC Comics Inc. 1979. Used by the Health Education Council under licence." The lower left of the print includes the Health Education Council logo and text that reads, "The Health Education Council. Helping you to better health."
Type: Visual Materials(Opens in new tab)
Production date: 1979.
Call number: priPEF 108
Creator: Health Education Council(Opens in new tab)
Provenance: Purchased from eBay seller illustractiongallery, July 2025.
Dimensions: 42 x 30 cm
Find out more: View in the Library catalog(Opens in new tab)

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