Advertisers packet | Collections | The Huntington

Advertisers packet | Collections | The Huntington

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1933 National Air Races collection
Visual Materials
The collection includes 41 loose photographs, sales/marketing materials, and one advertisers packet with additional sales/marketing materials from the 1933 event as well as images from previous races. The loose images, mostly taken by photographer "Dick" Whittington, include aerial views of the event, field, and seating areas; images of the Goodyear and Navy blimps; images of aeronautical stunts; photographs of patrons and participants including one of Lieutenant Commander Richardson receiving the Armstrong Siddeley Trophy after participating in the King's Cup Race; the Victor McLaglen Medical Corps Aerial Nurse Division; images of hot air balloons; a parade procession; awards ceremonies; and the Angels Flight railway in Downtown Los Angeles. The loose sales/marketing materials are comprised of National Air Races, and Union Oil Company of California ("76" gasoline) logos; one copy of the schedule of events and prizes; nine copies of a seating diagram with ticket information; five copies of advance ticket sales forms; and one copy of general instructions and memorandum for advance ticket salespeople. The advertisers packet includes one typed letter of introduction from the sponsoring committee, one typed letter from managing director Clifford Henderson regarding seating selections, one copy of the Schedule of Events and Prizes, one copy of a seating diagram with ticket information, and six photographs from previous air races including one of World War I Ace Eddie Rickenbacker.
photCL 636
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Loose photographs
Visual Materials
The collection includes 41 loose photographs, sales/marketing materials, and one advertisers packet with additional sales/marketing materials from the 1933 event as well as images from previous races. The loose images, mostly taken by photographer "Dick" Whittington, include aerial views of the event, field, and seating areas; images of the Goodyear and Navy blimps; images of aeronautical stunts; photographs of patrons and participants including one of Lieutenant Commander Richardson receiving the Armstrong Siddeley Trophy after participating in the King's Cup Race; the Victor McLaglen Medical Corps Aerial Nurse Division; images of hot air balloons; a parade procession; awards ceremonies; and the Angels Flight railway in Downtown Los Angeles. The loose sales/marketing materials are comprised of National Air Races, and Union Oil Company of California ("76" gasoline) logos; one copy of the schedule of events and prizes; nine copies of a seating diagram with ticket information; five copies of advance ticket sales forms; and one copy of general instructions and memorandum for advance ticket salespeople. The advertisers packet includes one typed letter of introduction from the sponsoring committee, one typed letter from managing director Clifford Henderson regarding seating selections, one copy of the Schedule of Events and Prizes, one copy of a seating diagram with ticket information, and six photographs from previous air races including one of World War I Ace Eddie Rickenbacker.
photCL 636
Image not available
Loose sales/marketing materials
Visual Materials
The collection includes 41 loose photographs, sales/marketing materials, and one advertisers packet with additional sales/marketing materials from the 1933 event as well as images from previous races. The loose images, mostly taken by photographer "Dick" Whittington, include aerial views of the event, field, and seating areas; images of the Goodyear and Navy blimps; images of aeronautical stunts; photographs of patrons and participants including one of Lieutenant Commander Richardson receiving the Armstrong Siddeley Trophy after participating in the King's Cup Race; the Victor McLaglen Medical Corps Aerial Nurse Division; images of hot air balloons; a parade procession; awards ceremonies; and the Angels Flight railway in Downtown Los Angeles. The loose sales/marketing materials are comprised of National Air Races, and Union Oil Company of California ("76" gasoline) logos; one copy of the schedule of events and prizes; nine copies of a seating diagram with ticket information; five copies of advance ticket sales forms; and one copy of general instructions and memorandum for advance ticket salespeople. The advertisers packet includes one typed letter of introduction from the sponsoring committee, one typed letter from managing director Clifford Henderson regarding seating selections, one copy of the Schedule of Events and Prizes, one copy of a seating diagram with ticket information, and six photographs from previous air races including one of World War I Ace Eddie Rickenbacker.
photCL 636
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Departments - Advertising
Manuscripts
Approx. 25 items: 4" x 7" 3-ring notebook with title page reading, "Los Angeles Times: Dominating newspaper in America's 4th largest market"; sheet titled "Summary -- all advertising (Morning and Sunday total)," covering years 1966 - 1974; blue, spiral-bound booklet, "Advertising Ratios, 1961," (10 pp., binding removed); multi-page reports with cover page reading "Advertising Ratios, 1958," and "Advertising Rations, 1959"; various clips on LAT ranking in ad linage; ad marketing reports with info on 1930s through 1970s; report headed "Top Ten newspapers in total advertising linage" (1968-1969); special section of Sales and Marketing Management, 6/1986, which ranked Times Mirror #1 in the Publishing & Printing category of "America's Best Sales Forces"; other clips and information relating to LAT advertising and newspaper advertising in general. Notebook removed to Reference File - Oversize.
mssLAT
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Advertising Rates
Manuscripts
Approx. 15 items: several versions of a letter from LAT (Norman Chandler) to advertisers, dated 7/23/1958, announcing "There will be no increase in Times' advertising rates during 1958." Also in the folder are several letters with grateful responses from advertisers including Broadway Department Stores, J.W. Robinson, I. Magnin, Barker Brothers, etc.
mssLAT
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Departments - Classified Advertising - Report to advertisers
Manuscripts
1 item. 16-pp. booklet, "Times Classified - 1966 Report to Advertisers." Features line graphs, bar graphs, lists and text explaining the advantages of advertising in LAT.
mssLAT