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Visual Materials

Non-commercial billboards (1981-1993)


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    Employee portraits; Non-commercial billboards (1961-1981)

    Visual Materials

    Employee Portraits (cont.), 1981-1984 P.R./Non-commercial billboards, 1961-1981

    photCL 488

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    Client Billboards for 1993-1994: A - Z

    Visual Materials

    Billboards for 1993-1994, for various clients. Arranged alphabetically by client name.

    photCL 488

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    Political Billboards

    Visual Materials

    BIllboards for political candidates, mostly at local and state level. Arranged chronologically. Items exist for the following years: 1963-1973, 1975-1982, 1987-1988, 1990, 1992.

    photCL 488

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    Southern California Outdoor Advertising Collection

    Visual Materials

    The Southern California Outdoor Advertising Collection depicts billboards located in situ primarily in and around Los Angeles and, to a lesser extent, San Diego. The billboards, produced by Pacific Outdoor Advertising Company from approximately 1930 through 1979, and by Gannett Outdoor Co. from approximately 1980-1996, advertise a wide variety of businesses, products, and services, including: beverages (many for beer and liquor); food; cigarettes and tobacco; transportation (especially automobiles, airlines and bus lines); hotels; restaurants; motion pictures; charitable and non-profit organizations, including regional cities and civic campaigns; political candidates for local and state elections; public service announcements (such as air raid and Cold War-related ads); radio and television stations; oil and gasoline companies; cemeteries; clothing companies; department stores; recreational facilities; and other commercial, political, civic, and institutional clients. In addition, there are images related primarily to Pacific Outdoor Advertising (POA) Company operations such as client presentations, billboard production, corporate facilities and the POA helicopter. Aerial views taken throughout Southern California document the various markets in which the company placed signage. For the most comprehensive client list, see Series 1, Subseries A: Color slides. While most of the billboards are photographed in situ, location information – such as specific cities and streets – is rarely noted. For images containing billboards with street information, see Series 2, "Approach" views, as well as "Plant Management" images in Series 3, (Box 94). Also in Series 3, a section both companies labeled "P.R." contains images of non-commercial billboards such as civic, governmental, and non-profit agency advertisements (Boxes 96-97).

    photCL 488

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    Gannett Outdoor: Client Billboards, A - T

    Visual Materials

    Also includes "Approach" views, political billboards, motion pictures, and operational photographs.

    photCL 488

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    Client Billboards - San Diego: B - Z

    Visual Materials

    Billboards in San Diego, 1960s-1970s, for various clients. Arranged alphabetically by client name, beginning with "B." No items were received for "A."

    photCL 488