California Fruit Growers Exchange. Papers and Lectures

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  California Fruit Growers Exchange; Southern California Fruit Exchange etc

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  photCL 290, photOV 10750-10758

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  California Fruit Growers Exchange. Advertising, History, Marketing, and Labels. Miscellaneous publications, 1907-approximately 1945

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  Consists of: "Co-operative Marketing of California Citrus Fruits by the California Fruit Growers Exchange and Its Predecessor the Southern California Fruit Exchange" (1907) "A Dollar and Sense Appeal for Dealer Interest" by Don Francisco (Advertising & Selling magazine reprint, June 1916) "Cooperative Advertising" by Don Francisco (ca. 1920) "Labels: Suggestions for the Shipper who is Seeking to Give His Pack a Worthy and Effective Mark of Identification" (1918) "Your Business : The Exchange Working for You" (ca. 1945) "The Citrus Industry and the California Fruit Growers Exchange System" by Nephtune Fogelberg and A. W. McKay (Farm Credit Administration, United States Department of Agriculture, June 1940)

  photCL 290, photOV 10750-10758

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  A. California Fruit Growers Exchange (1934, Nov. 30)

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  photCL 290, photOV 10750-10758

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  A. California Fruit Growers Exchange building (1935, Sep. 4)

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  photCL 290, photOV 10750-10758

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  A. California Fruit Growers Exchange Building (1934, Oct. 31)

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  photCL 290, photOV 10750-10758

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  A. California Fruit Growers Exchange building (1935, Sep. 10)

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  photCL 290, photOV 10750-10758