[Stock label: orange grove vignette surrounded by palm trees and lemon borders]

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  [Stock label: orange grove vignette surrounded by palm trees and lemon borders]

  Visual Materials

  The Citrus label collection contains more than 1,500 lithographed labels related to the California citrus industry in the United States from 1880 to 1960, with the bulk of the collection dating from 1890 to 1940. The vast majority of the collection consists of lithographed labels produced for Californian growers, packers, and distributors to identify brand names and packing locations on wooden shipping crates of oranges, lemons and grapefruits. Many of the labels were printed by Los Angeles and San Francisco lithographers. The collection includes a range of lithography techniques from crayon drawing and hand stippling to the use of Ben Day screen patterns and half-tone lithography. The collection also includes more than 100 examples with "bronzing," a printing technique where varnish is printed on the label, followed by a dusting of fine bronze powder. A significant number of labels are stamped on verso with a received date by the Fruit Growers Supply Company, and some include signatures of approval or notations about printing corrections. The collection provides a broad view of the development of citrus fruit advertising over time, and also touches upon topics of commerce, manufacturing, travel and tourism, and promotion of the western United States. In the earliest examples, themes include naturalistic designs of flowers, animals, women, historical subjects, and scenic landscapes. Brand names, simple designs, block letters, and geometric patterns dominate in later examples. Many of the labels depict orange groves, scenic views, or flowers, though the collection also includes a wide variety of imagery beyond these themes including Native Americans, transportation, children, and portraits of famous or fictional people.

  ephCL_*15

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  Stock label: orange groves and mountains with orange tree and palms in foreground

  Visual Materials

  Image of orange groves and mountains with orange tree and palms in foreground.

  ephJLC_CIT_000942

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  Stock label: oranges, leaves, blossoms, and vignette of palm with wishing well

  Visual Materials

  Image of oranges on a branch with leaves and blossoms with a vignette of a palm and wishing well.

  ephJLC_CIT_000949

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  Stock label: lemons with vignette of seaside orchards

  Visual Materials

  Image of lemons, leaves and blossoms; vignette of orchards and houses on the coastline of ocean, boats in water, mountains in background.

  ephJLC_CIT_000914

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  [Stock label: two oranges with groves, mountains and trolley]

  Visual Materials

  Image of an orange grove with mountains and a house in the background; a cable car rides along rails in the foreground; two oranges with leaves and flowers at bottom right of image.

  ephCL *18

• Image not available

  Stock label: lemons on branch, lemon groves and mountains

  Visual Materials

  Image of lemons on a branch with leaves and blossoms; side panel view of lemon groves with mountains; Schmidt Lithograph Co. logo at bottom centered.

  ephJLC_CIT_000933