Visual Materials
Ruff-skin brand
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Golden surprise
Visual Materials
Image of an split depiction of a Native American Indian man with a red headband and an orange: on the left the man is grimacing and facing a whole orange, on the right he is smiling and facing half an orange.
ephCL G_70

Sunnycal brand
Visual Materials
Image of a Spanish-style home with a row of orange trees and a large tree trunk in foreground; a man and a woman are seen near potted flowering plants on a shaded porch; a second man dressed in a red sash and tall hat is picking an orange off a tree nearby; wrapped orange Sunkist logo is in the bottom right of image.
ephCL Sb_31
Image not available
Red Skin Brand
Visual Materials
The Citrus label collection contains more than 1,500 lithographed labels related to the California citrus industry in the United States from 1880 to 1960, with the bulk of the collection dating from 1890 to 1940. The vast majority of the collection consists of lithographed labels produced for Californian growers, packers, and distributors to identify brand names and packing locations on wooden shipping crates of oranges, lemons and grapefruits. Many of the labels were printed by Los Angeles and San Francisco lithographers. The collection includes a range of lithography techniques from crayon drawing and hand stippling to the use of Ben Day screen patterns and half-tone lithography. The collection also includes more than 100 examples with "bronzing," a printing technique where varnish is printed on the label, followed by a dusting of fine bronze powder. A significant number of labels are stamped on verso with a received date by the Fruit Growers Supply Company, and some include signatures of approval or notations about printing corrections. The collection provides a broad view of the development of citrus fruit advertising over time, and also touches upon topics of commerce, manufacturing, travel and tourism, and promotion of the western United States. In the earliest examples, themes include naturalistic designs of flowers, animals, women, historical subjects, and scenic landscapes. Brand names, simple designs, block letters, and geometric patterns dominate in later examples. Many of the labels depict orange groves, scenic views, or flowers, though the collection also includes a wide variety of imagery beyond these themes including Native Americans, transportation, children, and portraits of famous or fictional people.
ephCL R_46

Mutt brand
Visual Materials
Image of a tall, thin man (Mutt cartoon character) standing and holding an orange against red, white and blue background; map of the state of California at right.
ephCL M_82

Western queen brand
Visual Materials
Image of a North American Indian woman in traditional buckskin dress with her hair wrapped in two braids and wearing a headband with tribal markings; sunburst shape is behind her head in background.
ephCL W_10
Image not available
Good Taste Brand
Visual Materials
Image of a smiling boy wearing a straw hat, carrying a stick with a tin can, and holding a peeled orange; fruit stand in background.
ephJLC_CIT_000277