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Bridal veil brand



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    Limoneira Co

    Visual Materials

    Image of a packing house with trees and mountains in background; lemons with leaves at left; Sunkist sunburst logo at bottom right.

    ephCL L_53

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    Oranges blossom brand

    Visual Materials

    Image of a vast area of citrus groves, mountains, and occasional houses; two oranges with blossoms on top right corner of image; two lemons with blossoms on bottom left corner of image; monogram "A.G." logo to the right of the lemons.

    ephCL B_39

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    Bridal Veil Brand

    Visual Materials

    The Citrus label collection contains more than 1,500 lithographed labels related to the California citrus industry in the United States from 1880 to 1960, with the bulk of the collection dating from 1890 to 1940. The vast majority of the collection consists of lithographed labels produced for Californian growers, packers, and distributors to identify brand names and packing locations on wooden shipping crates of oranges, lemons and grapefruits. Many of the labels were printed by Los Angeles and San Francisco lithographers. The collection includes a range of lithography techniques from crayon drawing and hand stippling to the use of Ben Day screen patterns and half-tone lithography. The collection also includes more than 100 examples with "bronzing," a printing technique where varnish is printed on the label, followed by a dusting of fine bronze powder. A significant number of labels are stamped on verso with a received date by the Fruit Growers Supply Company, and some include signatures of approval or notations about printing corrections. The collection provides a broad view of the development of citrus fruit advertising over time, and also touches upon topics of commerce, manufacturing, travel and tourism, and promotion of the western United States. In the earliest examples, themes include naturalistic designs of flowers, animals, women, historical subjects, and scenic landscapes. Brand names, simple designs, block letters, and geometric patterns dominate in later examples. Many of the labels depict orange groves, scenic views, or flowers, though the collection also includes a wide variety of imagery beyond these themes including Native Americans, transportation, children, and portraits of famous or fictional people.

    ephCL B_67

  • Arroyo brand

    Arroyo brand

    Visual Materials

    Image of a highway bridge spanning a river scene with orange grove and palm trees in foreground, mountains in background. "California Red Ball"--text in circle, upper right, stamped in red ink. "Reinforced Concrete / Highway Bridge across / Arroyo Seco at Pasadena. / Length: 1467½ Ft. Height 150 Ft. / Width 58 Ft. "--text, lower right. "Grown and / packed by / Pasadena Orange Growers' Association / Pasadena, Los Angeles Co. , California. "--text, lower center. "Registered In United States Patent Office"--text, lower left margin. " "Schmidt Litho. Co. Los Angeles"--text, lower right margin.

    ephCL A_55

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    Bridal Veil Falls, 940 ft. high

    Visual Materials

    View of Bridal Veil Falls in Yosemite Valley, California, with the waterfall emerging amid a rocky mountain and trees below.

    photST Anthony (68)

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    Sno-Peak Brand

    Visual Materials

    Image of a mission, orange grove and palm trees with mountains in background in a stylized rectangle panel; orange cluster with leaves at left.

    ephJLC_CIT_000688