Visual Materials
Rough diamonds
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Aeolus
Visual Materials
Image of a lemon branch with three lemons, leaves and flowers; blue sky with clouds in the background.
ephCL A_6

Anita brand
Visual Materials
Image of two lemons with stems , leaves and blossoms against a background of black and blue stripes bordered in green and brown. Brand name against a red serrated strip. Sunkist unwrapped lemon logo at lower right.
ephCL A-39

Pointer brand
Visual Materials
Image of a dog with orange leaves, flowers and fruit in background.
ephCL P_63

Questa
Visual Materials
Image of tree-lined dirt road with automobiles and horses; woman walking on a sidewalk at right; mountains and citrus grove in the background; Sunkist sunburst logo at bottom left of image; lemon leaves and fruit frame central image.
ephCL Q_14

Rainbow brand
Visual Materials
Image of a citrus grove with a rainbow over it; mountains and clouds can be seen in the background; orange leaves, flowers and sliced fruit at bottom right of image.
ephCL R_4
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Rough Diamond
Visual Materials
The Citrus label collection contains more than 1,500 lithographed labels related to the California citrus industry in the United States from 1880 to 1960, with the bulk of the collection dating from 1890 to 1940. The vast majority of the collection consists of lithographed labels produced for Californian growers, packers, and distributors to identify brand names and packing locations on wooden shipping crates of oranges, lemons and grapefruits. Many of the labels were printed by Los Angeles and San Francisco lithographers. The collection includes a range of lithography techniques from crayon drawing and hand stippling to the use of Ben Day screen patterns and half-tone lithography. The collection also includes more than 100 examples with "bronzing," a printing technique where varnish is printed on the label, followed by a dusting of fine bronze powder. A significant number of labels are stamped on verso with a received date by the Fruit Growers Supply Company, and some include signatures of approval or notations about printing corrections. The collection provides a broad view of the development of citrus fruit advertising over time, and also touches upon topics of commerce, manufacturing, travel and tourism, and promotion of the western United States. In the earliest examples, themes include naturalistic designs of flowers, animals, women, historical subjects, and scenic landscapes. Brand names, simple designs, block letters, and geometric patterns dominate in later examples. Many of the labels depict orange groves, scenic views, or flowers, though the collection also includes a wide variety of imagery beyond these themes including Native Americans, transportation, children, and portraits of famous or fictional people.
ephCL R_90