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Golden circle



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    Golden Circle

    Visual Materials

    The Citrus label collection contains more than 1,500 lithographed labels related to the California citrus industry in the United States from 1880 to 1960, with the bulk of the collection dating from 1890 to 1940. The vast majority of the collection consists of lithographed labels produced for Californian growers, packers, and distributors to identify brand names and packing locations on wooden shipping crates of oranges, lemons and grapefruits. Many of the labels were printed by Los Angeles and San Francisco lithographers. The collection includes a range of lithography techniques from crayon drawing and hand stippling to the use of Ben Day screen patterns and half-tone lithography. The collection also includes more than 100 examples with "bronzing," a printing technique where varnish is printed on the label, followed by a dusting of fine bronze powder. A significant number of labels are stamped on verso with a received date by the Fruit Growers Supply Company, and some include signatures of approval or notations about printing corrections. The collection provides a broad view of the development of citrus fruit advertising over time, and also touches upon topics of commerce, manufacturing, travel and tourism, and promotion of the western United States. In the earliest examples, themes include naturalistic designs of flowers, animals, women, historical subjects, and scenic landscapes. Brand names, simple designs, block letters, and geometric patterns dominate in later examples. Many of the labels depict orange groves, scenic views, or flowers, though the collection also includes a wide variety of imagery beyond these themes including Native Americans, transportation, children, and portraits of famous or fictional people.

    ephCL G_45

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    Golden Service Brand

    Visual Materials

    Image of two oranges and a knife on a plate with a vase of flowers and curtains in background.

    ephJLC_CIT_000268

  • Glendora Alps brand

    Glendora Alps brand

    Visual Materials

    Image of a house with a balcony, surrounded by mountains, a large tree and citrus groves; shield shape at top.

    ephCL G_14

  • [Proof sheet of two prints of lilies in circles]

    [Proof sheet of two prints of lilies in circles]

    Visual Materials

    Image of a proof sheet for two prints featuring lilies in gold circular frames.

    priJLC_PRG_002097

  • Western queen brand

    Western queen brand

    Visual Materials

    Image of a North American Indian woman in traditional buckskin dress with her hair wrapped in two braids and wearing a headband with tribal markings; sunburst shape is behind her head in background.

    ephCL W_10

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    Eagle Rock Brand

    Visual Materials

    Image of a train with boxcars in center circular frame; oranges with leaves at lower left.

    ephJLC_CIT_000193