Il cibo vincerà la guerra! Venite qui a cercare la libertà dovete ora aiutare a conservarla il pane è necessario agli alleati non sprecate nulla

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  Buy United States government war savings stamps : your money back with interest from the United States Treasury

  Visual Materials

  Prints, advertising; Image of men and women dressed in the clothing of European immigrants standing in line before a teller's window labeled "W.S.S. For Sale Here" to buy stamps from Uncle Sam, with a mother and child waving an American flag in the foreground; the poster promotes the sale of the United States' War Saving Stamps during World War I.

  priWWI_A_71

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  L'emprunt de la libération

  Visual Materials

  Prints, advertising; Image of the defeated Kaiser Wilhelm II of Germany, wearing a white cape and military helmet and holding a broken sword, being herded by unidentified individuals carrying the flags of various countries including France, the United States, Great Britain, Belgium, and Japan; the poster promotes France's fourth war loan campaign in World War I.

  priWWI_L_16

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  Hunger breeds madness

  Visual Materials

  Prints, advertising; Image of a man, woman, and child on a hilltop overlooking building rooftops with a cathedral visible in the distance; the man stands facing the city and holding a burning torch while the mother sits slumped over the child laying across her lap with an empty food bowl at her side; the poster promotes the food conservation campaign in the United States during World War I.

  priWWI_A_48

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  Souscrivez pour la victoire : Banque Nationale de Drédit

  Visual Materials

  Prints, advertising; Image of an allegorical winged female figure of victory draped in a French flag flying across a battlefield above dead German soldiers and cannons and leading a cloud of attacking Allied troops including infantrymen with rifles and the flags of countries including Belgium, France, the United States, Japan, and Great Britain; the poster promotes the French war loan campaign during World War I.

  priWWI_XL_1

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  Preserve : co-operation

  Visual Materials

  Prints, advertising; Image of three individuals, a man wearing a hat labeled "Farmer," a man wearing an apron and a hat labeled "Dealer," and a woman wearing a uniform and a hat labeled "House Wife's League," standing in a line behind a table of food including a large basket of fruits and vegetables and canning jars, with Uncle Sam in the background; the poster promotes the canning and preserving campaign sponsored by the National Commercial Gas Association from June to November 1917 in the United States during World War I.

  priWWI_L_60

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  Political Billboards; Competitor's billboards (non-POA)

  Visual Materials

  This collection consists of photographs of billboards located in situ primarily in and around Los Angeles and, to a lesser extent, San Diego, from approximately 1930-1996 (bulk 1950-1989). The photographs, which are principally color slides (35mm) and film negatives (both black-and-white and color), were created by Pacific Outdoor Advertising Company (POA) and Gannett Outdoor Company for internal purposes and represent advertising for a wide variety of businesses, consumer products, and services, including beverages (many for beer and liquor); food; cigarettes and tobacco; transportation (especially automobiles, airlines and bus lines); hotels; restaurants; motion pictures; charitable and non-profit organizations, including regional cities and civic campaigns; political candidates for local and state elections; public service announcements (such as air raid and Cold War-related ads); radio and television stations; oil and gasoline companies; cemeteries; clothing companies; department stores; recreational facilities; and other commercial, political, civic, and institutional clients. In addition, there are images related primarily to Pacific Outdoor Advertising (POA) Company operations such as client presentations, billboard production and installation, corporate facilities and the POA helicopter. Aerial views taken throughout Southern California document the various markets in which the company placed signage.

  (Groups 930-1064)