Visual Materials
Ana co brand
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Dewey Brand
Visual Materials
Image of an American flag with a portrait of Admiral Dewey in oval frame at center; flag flanked by orange branches.
ephJLC_CIT_000176

ABCDEFGHIJ
Visual Materials
Image of a page of calligraphy and penmanship examples featuring and alphabet flanked by birds, a lion, and an angel with a laurel wreath and herald trumpet; offset image of numbers surrounded by an elaborate frame made up of a bird next to a tree and flowers on verso.
priJLC_EDU_003840

Val-hi
Visual Materials
Image of an orange pictured liked a setting sun behind a mountain top with bands of color radiating from the orange; a wrapped orange Sunkist logo is in the bottom right of image.
ephCL V_2
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Phoenix Brand
Visual Materials
Image of a red Phoenix bird spreading its wings while standing in flames; wrapped Sunkist orange logo at lower left.
ephJLC_CIT_000535
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Ana Co Brand
Visual Materials
The Citrus label collection contains more than 1,500 lithographed labels related to the California citrus industry in the United States from 1880 to 1960, with the bulk of the collection dating from 1890 to 1940. The vast majority of the collection consists of lithographed labels produced for Californian growers, packers, and distributors to identify brand names and packing locations on wooden shipping crates of oranges, lemons and grapefruits. Many of the labels were printed by Los Angeles and San Francisco lithographers. The collection includes a range of lithography techniques from crayon drawing and hand stippling to the use of Ben Day screen patterns and half-tone lithography. The collection also includes more than 100 examples with "bronzing," a printing technique where varnish is printed on the label, followed by a dusting of fine bronze powder. A significant number of labels are stamped on verso with a received date by the Fruit Growers Supply Company, and some include signatures of approval or notations about printing corrections. The collection provides a broad view of the development of citrus fruit advertising over time, and also touches upon topics of commerce, manufacturing, travel and tourism, and promotion of the western United States. In the earliest examples, themes include naturalistic designs of flowers, animals, women, historical subjects, and scenic landscapes. Brand names, simple designs, block letters, and geometric patterns dominate in later examples. Many of the labels depict orange groves, scenic views, or flowers, though the collection also includes a wide variety of imagery beyond these themes including Native Americans, transportation, children, and portraits of famous or fictional people.
ephCL A_34
