Visual Materials

Stock label: wreath with shield and ribbons

Description: Image of a wreath with shield, ribbons, and graphic flower design.
Type: Visual Materials(Opens in new tab)
Production date: 1880-1960.
Call number: ephJLC_CIT_000980
Creator: Last, Jay T(Opens in new tab)
Provenance: Gift of Jay T. Last, 2005.
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.

Stock label: Christmas holly wreath with red bow

Visual Materials

Image of a Christmas holiday holly wreath with a red ribbon bow."155"--text, bottom left margin.

ephJLC_CIT_000981

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[Stock label: wreath with shield and ribbons]

Visual Materials

The Citrus label collection contains more than 1,500 lithographed labels related to the California citrus industry in the United States from 1880 to 1960, with the bulk of the collection dating from 1890 to 1940. The vast majority of the collection consists of lithographed labels produced for Californian growers, packers, and distributors to identify brand names and packing locations on wooden shipping crates of oranges, lemons and grapefruits. Many of the labels were printed by Los Angeles and San Francisco lithographers. The collection includes a range of lithography techniques from crayon drawing and hand stippling to the use of Ben Day screen patterns and half-tone lithography. The collection also includes more than 100 examples with "bronzing," a printing technique where varnish is printed on the label, followed by a dusting of fine bronze powder. A significant number of labels are stamped on verso with a received date by the Fruit Growers Supply Company, and some include signatures of approval or notations about printing corrections. The collection provides a broad view of the development of citrus fruit advertising over time, and also touches upon topics of commerce, manufacturing, travel and tourism, and promotion of the western United States. In the earliest examples, themes include naturalistic designs of flowers, animals, women, historical subjects, and scenic landscapes. Brand names, simple designs, block letters, and geometric patterns dominate in later examples. Many of the labels depict orange groves, scenic views, or flowers, though the collection also includes a wide variety of imagery beyond these themes including Native Americans, transportation, children, and portraits of famous or fictional people.

ephCL_*11

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Stock label: orange and grapefruit halves with glass of juice

Visual Materials

Image of orange and grapefruit halves with a glass of juice; flower blossoms with leaves in corners.

ephJLC_CIT_000904

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Stock label: automobile driving by flower-lined orange grove

Visual Materials

Image of an automobile driving on a flower-lined road past an orange grove with mountains in background; oranges with leaves and blossoms.

ephJLC_CIT_000972

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Holly Wreath Brand

Visual Materials

Image of a holly wreath framing title lettering.

ephJLC_CIT_000309

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Wreath Brand

Visual Materials

Image of a profile view of woman wearing a wedding veil, shoulders up, seen through the center of a wreath of flowers, leaves, and ribbon.

ephJLC_CIT_000835

Stock label: wreath with shield and ribbons

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Stock label: Christmas holly wreath with red bow

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