Visual Materials

Brown & Bauchou

Description: Image of a fruit and vegetable stand with produce scales in red-white-blue rectangular frame.
Type: Visual Materials(Opens in new tab)
Date: 1920-1930
Call number: ephJLC_CIT_000087
Creator: Last, Jay T(Opens in new tab)
Provenance: Gift of Jay T. Last, 2005.
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.

Blue Goose

Visual Materials

Image of a Blue Goose brand barrel label for winesap apples sold by by the American Fruit Growers, Inc.; standing blue goose over rectangular frame with stamped apple variety in ink below.

priJLC_FOOD_FtVeg_003935

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Poppy Brand

Visual Materials

Image of golden poppies framed by a circle and contained within a rectangular panel; Haight Fruit Company blue star logo at lower left.

ephJLC_CIT_000549

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Vegetable can labels, misc. states, P-Z by vegetable (between 8 x 10 inches and 11 x 14 inches in size)

Visual Materials

The Jay T. Last collection of food: fruit and vegetable labels contains approximately 8,400 printed produce labels from the 1870s to the 1970s, with the majority of items dating from 1890 to 1950. The collection is comprised mainly of color lithographs. Materials include barrel and can labels as well as multiple kinds of box labels. While the collection is primarily American, it does contain a small quantity of foreign produce labels, including Spanish citrus labels, and some fruit and vegetable labels from Australia, Canada, Mexico and New Zealand. Also of note are three boxes of Blue Goose brand labels produced for American Fruit Growers, Inc. Overall the collection identifies produce growers and merchandisers, reveals advertising trends and consumption habits, and provides a resource for studying the history of American fruit and vegetable production, including the canning, packing, and shipping industries that evolved in the late 19th and early 20th centuries. Many labels predictably depict colorful images of fruits or vegetables, but pictures of women, children, animals, flowers, and views of farms, orchards, and vineyards also sold the product. As graphic materials, these labels offer evidence of developing techniques and trends in printmaking, and of the artists, engravers, lithographers, printers and publishers involved in the creative process.

priJLC_FOOD_FtVeg

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Citrus box labels, foreign (Spain), R-Z by title (between 8 x 10 inches and 11 x 14 inches in size)

Visual Materials

priJLC_FOOD_FtVeg

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Vegetable box labels, California, generic, Sn-T by title (8 x 10 inches or smaller in size)

Visual Materials

priJLC_FOOD_FtVeg

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Lettuce box labels, misc. states, A-Z by title (8 x 10 inches or smaller in size)

Visual Materials

priJLC_FOOD_FtVeg

Brown & Bauchou

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Blue Goose

Poppy Brand

Vegetable can labels, misc. states, P-Z by vegetable (between 8 x 10 inches and 11 x 14 inches in size)

Citrus box labels, foreign (Spain), R-Z by title (between 8 x 10 inches and 11 x 14 inches in size)

Vegetable box labels, California, generic, Sn-T by title (8 x 10 inches or smaller in size)

Lettuce box labels, misc. states, A-Z by title (8 x 10 inches or smaller in size)