Visual Materials

Stock label: oranges and lemons with pink flowers

Description: Image of a bundle of pink rhododendron flowers with oranges and lemons on branches with leaves."27"--text, bottom left.
Type: Visual Materials(Opens in new tab)
Production date: 1880-1960.
Call number: ephJLC_CIT_000910
Creator: Last, Jay T(Opens in new tab)
Provenance: Gift of Jay T. Last, 2005.
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.

Stock label: oranges, lemons, and woman holding basket of oranges on balcony

Visual Materials

Image of oranges,lemons, blossoms and leaves; vignette of a woman holding a basket of oranges standing on a balcony overlooking groves.

ephJLC_CIT_000915

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Stock label: lemons on branch, lemon groves and mountains

Visual Materials

Image of lemons on a branch with leaves and blossoms; side panel view of lemon groves with mountains; Schmidt Lithograph Co. logo at bottom centered.

ephJLC_CIT_000933

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[Stock label: oranges and lemons with pink flowers]

Visual Materials

The Citrus label collection contains more than 1,500 lithographed labels related to the California citrus industry in the United States from 1880 to 1960, with the bulk of the collection dating from 1890 to 1940. The vast majority of the collection consists of lithographed labels produced for Californian growers, packers, and distributors to identify brand names and packing locations on wooden shipping crates of oranges, lemons and grapefruits. Many of the labels were printed by Los Angeles and San Francisco lithographers. The collection includes a range of lithography techniques from crayon drawing and hand stippling to the use of Ben Day screen patterns and half-tone lithography. The collection also includes more than 100 examples with "bronzing," a printing technique where varnish is printed on the label, followed by a dusting of fine bronze powder. A significant number of labels are stamped on verso with a received date by the Fruit Growers Supply Company, and some include signatures of approval or notations about printing corrections. The collection provides a broad view of the development of citrus fruit advertising over time, and also touches upon topics of commerce, manufacturing, travel and tourism, and promotion of the western United States. In the earliest examples, themes include naturalistic designs of flowers, animals, women, historical subjects, and scenic landscapes. Brand names, simple designs, block letters, and geometric patterns dominate in later examples. Many of the labels depict orange groves, scenic views, or flowers, though the collection also includes a wide variety of imagery beyond these themes including Native Americans, transportation, children, and portraits of famous or fictional people.

ephCL_*10

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Stock label: gold lined text panel between branches of lemons and leaves

Visual Materials

Image of a blank gold lined text panel between two branches with lemons and leaves.

ephJLC_CIT_000999

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Stock label: oranges on branch with leaves and blossoms

Visual Materials

Image of oranges on a branch with leaves and blossoms; Schmidt Lithograph Co. logo at top left.

ephJLC_CIT_000925

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Mountain Oranges & Lemons

Visual Materials

Image of an orange grove with mountains behind partially framed by citrus branches of lemons and oranges.

ephJLC_CIT_000431

Stock label: oranges and lemons with pink flowers

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Stock label: oranges, lemons, and woman holding basket of oranges on balcony

Stock label: lemons on branch, lemon groves and mountains

[Stock label: oranges and lemons with pink flowers]

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Stock label: oranges on branch with leaves and blossoms

Mountain Oranges & Lemons