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The Packard Fiesta. 1934



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  • Packard automobile at Hoover Dam, 1934

    Packard automobile at Hoover Dam, 1934

    Visual Materials

    A Packard is parked some distance from the bottom of the Hoover Dam, which is under construction. Three man stand next to the parked automobile and the man on the far right is pointing towards the dam. The Packard has California license plates and a spare tire mounted on the driver's side running board.

    photCL Whitt 2538 ; Whitt neg. 2622

  • Image not available

    The Packard fiesta

    Visual Materials

    The collection consists of 70 panoramic negatives, 3207 copy prints, and corresponding negatives and interpositives, covering the years 1924-1948. The images depict specific places, businesses, and commercial activity in both central and southern California, with the emphasis on Los Angeles County. The collection provides a broad overview of the commercial landscape of the area during the first half of the twentieth century. In addition, there is also a tape measure produced by the studio in the 1950s. The 70 panoramic negatives depict undeveloped and newly developed areas of Los Angeles, including Pacific Palisades, Santa Monica, and Alhambra, views of Lido Isle in Newport, and Republic Studios in Studio City. There are also images of Los Angeles industries, including film and automotive, as well as specific locations, such as the Hollywood Bowl, and events, such as swimming events during the 1932 Olympics. The first part of the collection of copy prints depicts specific towns, businesses, street scenes and landscapes in central and southern California, specifically El Dorado, Inyo, and Nevada Counties, Lake Tahoe, Kern, Tulare, San Luis Obispo, Santa Barbara, Ventura, Orange, Riverside, San Bernardino, San Diego, and Imperial Counties, Mexico, and Los Angeles County. The bulk of these images depict Ventura, Orange, Riverside, San Bernardino, San Diego, and Los Angeles Counties. The Ventura County images concentrate on Port Hueneme. The Orange County images depict Fullerton, Santa Ana, Anaheim, Laguna Beach, Capistrano Beach, Balboa and Newport Beach, and Lido Isle. In Riverside County, the images depict Lake Elsinore, Perris, Corona, the Sherman Institute, Riverside, Norco, Palm Springs, San Jacinto, Hemet, and a number of hot springs. The San Bernardino images depict Twentynine Palms, Fontana, Chino, Ontario, San Bernardino, Big Bear and Lake Arrowhead. In San Diego County, images depict Mount Helix, La Mesa, El Cajon, Alpine, Pine Valley, Descanso, Lakeside, Ramona, Escondido, Vista, Rancho San Luis Rey, Bonsall, Tahiti Beach, Del Mar, Solana Beach, La Jolla, Casa de Manana, and the San Diego Fairgrounds (Balboa Park). Los Angeles County images form the bulk of the second section. Images of the San Gabriel Valley and nearby areas depict Flintridge, Altadena, Monrovia, Glendora, Azusa, East Los Angeles, Montebello, Whittier, the Pio Pico Adobe, Santa Fe Springs, Downey, Norwalk, Bellflower, El Monte, Baldwin Park, Covina, the Pomona Fairgrounds, San Marino, Pasadena, Sierra Madre, Alhambra, El Sereno, San Gabriel, Monterey Park, Arcadia, and Santa Anita. Images of Los Angeles beach communities include Long Beach, San Pedro and Fish Harbor, Palos Verdes and Rancho Palos Verdes, Redondo Beach, Hermosa Beach, Manhattan Beach, Playa del Rey, Venice, Santa Monica and coastal areas. The collection also depicts West Los Angeles, specifically Westwood and the University of California, Los Angeles, Bel Air, and Brentwood. Central, East and South Los Angeles are represented by images of Hollywood, Los Feliz, Culver City, Leimert Park, Baldwin Hills, Inglewood, View Park, Hawthorne, Westchester, and Gardena. The San Fernando Valley images depict Woodland Hills, Encino, Sherman Oaks, North Hollywood, and Studio City. Also present in the collection are images of specific locations within Los Angeles proper (such as the Los Angeles riverbed, the Farmer's Market and Gilmore Stadium, Olvera Street, Los Angeles theaters, hospitals and businesses, City Hall, the Los Angeles Public Library, the Los Angeles Times Building under construction, Memorial Coliseum and the Olympic pool, and the Pan-Pacific Auditorium). Of particular note are the series of photographs that depict new housing tracts (Midwick View Estates, Rolling Knolls, Rolling Hills Estates, Beverly Wood), Wilshire Boulevard from Westlake to Western Avenues, the business district around La Brea Avenue and Wilshire Boulevard, and the construction of the Federal Building and Post Office in central Los Angeles. The collection also contains images arranged by subject. These include photographs of advertising (signs, billboards and displays); radio and television communications; clubs; people (including Herbert Hoover, J.W. Robinson, Franklin Delano Roosevelt, Frank Shaw, Archibald Joseph Cronin, and Bing Crosby); transportation (including Los Angeles Railway cars and Union Station); industries (food processing, fruits, water, rubber, steel, quarries, entertainment, and miscellaneous); construction (dams and aqueducts, housing); recreation; circuses; police and fire; cemeteries, charities and relief; religion; photography and photographers; World War II effort; medical; ranches; automobiles; trucks; buses; motorcycles; automobile dealerships and used car lots; racing cars; races; National Auto School; and aviation. Of particular note are the series of photographs depicting tire production by Goodyear; the interior of the Bethlehem Steel Plant; the construction of the Metropolitan aqueduct and Parker Dam; the construction of Boulder (now Hoover) Dam; assembly lines in Ford, Plymouth, Studebaker, and Willys-Knight plants; photographs of Amelia Earhart, Howard Hughes, and other aviators; images of the Douglas Aircraft plant; Timm Aircraft plastic plane construction; and images of Vultee Aircraft plants.

    photCL Whitt

  • Louella Parsons dinner party, Montmartre Cafe, 6757 Hollywood Boulevard, Los Angeles. 1929

    Louella Parsons dinner party, Montmartre Cafe, 6757 Hollywood Boulevard, Los Angeles. 1929

    Visual Materials

    About three dozen men and women pose in a dining room of the Montmartre Cafe at 6757 Hollywood Boulevard in Los Angeles. Some of the people are seated and some are standing, but all are dressed in formal attire.

    photCL Whitt 0978 ; Whitt neg. 0338

  • Hollywood Bowl under construction, 2301 North Highland, Hollywood, Los Angeles. 1934

    Hollywood Bowl under construction, 2301 North Highland, Hollywood, Los Angeles. 1934

    Visual Materials

    A view from the stands of the Hollywood Bowl during construction. A few men are working on the central stage area, which has a long raised walkway to the hill behind it.

    photCL Whitt 0779 ; Whitt neg. 0768

  • Dedication of Mabel Normand Stage, Republic Studios, Studio City, Los Angeles. 1940

    Dedication of Mabel Normand Stage, Republic Studios, Studio City, Los Angeles. 1940

    Visual Materials

    A slightly elevated view of the dedication of the Mabel Normand stage at Republic Studios in Studio City, Los Angeles. The large sound studio is decorated with bunting and filled with men in suits and women in dresses and fur coats. In addition to props, such as a Christmas tree and oversized high chair and crib, there is a bar served by men in white suits and black ties.

    photCL Whitt 3117

  • Image not available

    Chinese participants in La Fiesta de las Flores parade, Los Angeles

    Visual Materials

    This collection contains photographs of Los Angeles' Old Chinatown and portraits of its Chinese residents, most dating from the 1890s to the 1900s. Together there are 299 glass plate negatives ranging in size from 3 1/4 x 4 1/4 inches to 8 x 5 inches; an ornate photograph album containing 12 studio portraits of Chinese men and women; and six additional card photograph portraits. Some printed photographs have the imprints of professional photographers and a few of the glass plate negatives are credited to "Yee Photo, L.A. Cal." They may be connected to a photographer "Yee" who at one time had a studio at 510 North Los Angeles Street in Old Chinatown (see photograph Box 8 (1)). This could possibly be Wy Yee, a photographer working during the same time period. It is unclear if he took all the photographs or there was more than one photographer. There are two glass plate images of a photographer's storefront with a sign in Chinese that translates to Jinghua Photo Studio. Scenes in Old Chinatown include: street views of buildings and storefronts; Chinese and a few white people walking in the streets; the interior of a restaurant and three Chinese workers posing for the camera; two men on bicycles; the Chinese community participating in La Fiesta de las Flores parade; and other candid photographs of people in daily activities. Some buildings have store signs in English and Chinese. The majority of photographs are portraits of primarily Chinese sitters. Several are posed studio portraits of men, women, or children, wearing traditional Chinese or western clothing, with elaborate props and backdrops. Other portraits are simple head shots of Chinese men, one of which has the handwritten date "1902," the year that the Chinese Exclusion Act of 1882 was made permanent and required Chinese residents to register and obtain immigration documents. Other photographs include: three studio images of women showing bare shoulders, a Chinese woman posing in a sailor's uniform, and white tourists posing in traditional Chinese clothing. Photographer imprints on card photographs are: Bijou Studio, James Blanchard, George Dewey, J. H. Lamson Company, Michael A. Wesner, and "Yee," who may be photographer Wy Yee, all of Los Angeles. There is one portrait of a Chinese woman by William Shew, San Francisco. The China subseries consists of copies of photographs taken in China, including landmarks and scenes of punishment. Please note that this subseries contains historical images that library users may find harmful, offensive, or inappropriate. Miscellaneous photographs include images of Native Americans and a town in the Southwest.

    photCL 624