Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Books
Fruit box labels : an illustrated price guide to citrus labels
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Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Image not available
Visual Materials
The California Citrus Box Labels, a subset within the Jay T. Last Collection of Food, contains more than 1000 lithographed labels that relate to the California citrus industry in the United States from 1880 to 1960, with the bulk of the collection dating from 1910 through 1930. The collection consists largely of lithographed labels produced for Southern Californian companies to identify brand names and packing locations on wooden crates of oranges, lemons and grapefruits. The majority of labels are printed by Los Angeles and San Francisco lithographers for growers, packers and distributors in Southern California. Labels from the Western Lithograph Company and the Schmidt Lithograph Company account for over half of the labels in this collection. In addition, there are three examples, CIT_001013, CIT_001014, and CIT_001015, of original paintings from which lithographic label designs were created. The collection touches on topics of commerce, manufacturing, travel, and tourism, as well as the promotion of the western United States. The images are primarily promotional in nature and provide information about the history of the American food industry, the citrus industry in particular, and the evolution of their advertising strategies in the late 19th and first half of the 20th centuries. As graphic materials, the labels offer evidence of the development of printmaking techniques and trends, and of the artists, lithographers, printers, and publishers involved in the creation of these labels. Many of the labels depict orange groves, scenic views or flowers, though the collection also includes a wide variety of imagery beyond these themes. Additional imagery includes animals, modes of transport, and portraits of famous or fictional people.
ephJLC_CIT
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Visual Materials
The Jay T. Last collection of food: fruit and vegetable labels contains approximately 8,400 printed produce labels from the 1870s to the 1970s, with the majority of items dating from 1890 to 1950. The collection is comprised mainly of color lithographs. Materials include barrel and can labels as well as multiple kinds of box labels. While the collection is primarily American, it does contain a small quantity of foreign produce labels, including Spanish citrus labels, and some fruit and vegetable labels from Australia, Canada, Mexico and New Zealand. Also of note are three boxes of Blue Goose brand labels produced for American Fruit Growers, Inc. Overall the collection identifies produce growers and merchandisers, reveals advertising trends and consumption habits, and provides a resource for studying the history of American fruit and vegetable production, including the canning, packing, and shipping industries that evolved in the late 19th and early 20th centuries. Many labels predictably depict colorful images of fruits or vegetables, but pictures of women, children, animals, flowers, and views of farms, orchards, and vineyards also sold the product. As graphic materials, these labels offer evidence of developing techniques and trends in printmaking, and of the artists, engravers, lithographers, printers and publishers involved in the creative process.
priJLC_FOOD_FtVeg
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Visual Materials
The Jay T. Last collection of food: fruit and vegetable labels contains approximately 8,400 printed produce labels from the 1870s to the 1970s, with the majority of items dating from 1890 to 1950. The collection is comprised mainly of color lithographs. Materials include barrel and can labels as well as multiple kinds of box labels. While the collection is primarily American, it does contain a small quantity of foreign produce labels, including Spanish citrus labels, and some fruit and vegetable labels from Australia, Canada, Mexico and New Zealand. Also of note are three boxes of Blue Goose brand labels produced for American Fruit Growers, Inc. Overall the collection identifies produce growers and merchandisers, reveals advertising trends and consumption habits, and provides a resource for studying the history of American fruit and vegetable production, including the canning, packing, and shipping industries that evolved in the late 19th and early 20th centuries. Many labels predictably depict colorful images of fruits or vegetables, but pictures of women, children, animals, flowers, and views of farms, orchards, and vineyards also sold the product. As graphic materials, these labels offer evidence of developing techniques and trends in printmaking, and of the artists, engravers, lithographers, printers and publishers involved in the creative process.
priJLC_FOOD_FtVeg
Image not available
Visual Materials
The Jay T. Last collection of food: fruit and vegetable labels contains approximately 8,400 printed produce labels from the 1870s to the 1970s, with the majority of items dating from 1890 to 1950. The collection is comprised mainly of color lithographs. Materials include barrel and can labels as well as multiple kinds of box labels. While the collection is primarily American, it does contain a small quantity of foreign produce labels, including Spanish citrus labels, and some fruit and vegetable labels from Australia, Canada, Mexico and New Zealand. Also of note are three boxes of Blue Goose brand labels produced for American Fruit Growers, Inc. Overall the collection identifies produce growers and merchandisers, reveals advertising trends and consumption habits, and provides a resource for studying the history of American fruit and vegetable production, including the canning, packing, and shipping industries that evolved in the late 19th and early 20th centuries. Many labels predictably depict colorful images of fruits or vegetables, but pictures of women, children, animals, flowers, and views of farms, orchards, and vineyards also sold the product. As graphic materials, these labels offer evidence of developing techniques and trends in printmaking, and of the artists, engravers, lithographers, printers and publishers involved in the creative process.
priJLC_FOOD_FtVeg
Image not available
Visual Materials
The Jay T. Last collection of food: fruit and vegetable labels contains approximately 8,400 printed produce labels from the 1870s to the 1970s, with the majority of items dating from 1890 to 1950. The collection is comprised mainly of color lithographs. Materials include barrel and can labels as well as multiple kinds of box labels. While the collection is primarily American, it does contain a small quantity of foreign produce labels, including Spanish citrus labels, and some fruit and vegetable labels from Australia, Canada, Mexico and New Zealand. Also of note are three boxes of Blue Goose brand labels produced for American Fruit Growers, Inc. Overall the collection identifies produce growers and merchandisers, reveals advertising trends and consumption habits, and provides a resource for studying the history of American fruit and vegetable production, including the canning, packing, and shipping industries that evolved in the late 19th and early 20th centuries. Many labels predictably depict colorful images of fruits or vegetables, but pictures of women, children, animals, flowers, and views of farms, orchards, and vineyards also sold the product. As graphic materials, these labels offer evidence of developing techniques and trends in printmaking, and of the artists, engravers, lithographers, printers and publishers involved in the creative process.
priJLC_FOOD_FtVeg