Manuscripts

Promotional booklets

Description: Approx. 10 items: flyer (green) for "Outdoor Guide and Sportsmen's Show Edition," 4/5/1961 ; 34-pp. booklet, "Sales smoke in the Booming West," ca. 1959 ; 10 small booklets, shaped like The Mirror's building, ca. 1949 ; "L.A.T. Archives Accession Record" sheet, 12/13/1979, two items listed but "booklets dated Wed. (5/25/1949) are missing.
Type: Manuscripts(Opens in new tab)
Date: 1949 - 1961
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions

Departments - Classified Advertising - Promotion samples

Manuscripts

9 items. Material includes: advertisement/application form for accident insurance "for Los Angeles Times readers..." (1987); flyer with info. on "new extended Times Classified hours" (1987); tear sheet of ad, "We've put on a new face!" (1983); LAT classified's promo, "Perhaps Dick Tracy can solve...the mystery of the missing circulation." (ca. 1949); tear sheet of LAT ad, "the classified advertising picture for 10 months of 1938..."; booklet, "Your guide to Los Angeles Area streets and recreation" (1966); 2 other tear sheets of ads, 1966-1969; ad/poster, "Jubilee 1984 (1/1/1984) - unfolds to approx. 2' x 3';

mssLAT

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Times Mirror - Federal Tax Return 1921

Manuscripts

Approx. 35 items: letters, reports, financial spreadsheets, handwritten notes, booklets on taxation and other materials related to Times MIrror's tax payments during the years 1921 - 1924. Two booklets: "Federal Tax Law with Explanatory Digest - 1921 (Edmund Walker and Company) ; "Federal Taxation as it relates to the Publishing Business," address by Clifford Yewdall (CPA), 10/1921.

mssLAT

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Departments - Display Advertising - Promotion

Manuscripts

6 items. Materials include: 20-pp. promotional booklet on LAT Home Magazine (1982); promo flyer (1984) for Home magazine reprints on '84 Olympics; 5 sheets (stapled) with financial figures - "Home Magazine offers national advertisers a better advertising value than California Magazine"; promotional packet in folder, "International Opportunities in the Los Angeles Times" (1984); info packet in folder, "(LAT) Television Times," 1981; ad for "Nuestro Tiempo" clipped from 9/12/1988 LAT.

mssLAT

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Gilmore Adobe

Manuscripts

1 item: printed flyer, ca. 1980s, "Gilmore Adobe," 5 grafs of printed history of the adobe.

mssLAT

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"History of Los Angeles Times"

Manuscripts

5 items: booklets, "History of Los Angeles Times," ca. 1940s.

mssLAT

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"History of the Los Angeles Times"

Manuscripts

5 items: booklets, "History of the Los Angeles Times," ca. 1950s.

mssLAT

Promotional booklets

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Departments - Classified Advertising - Promotion samples

Times Mirror - Federal Tax Return 1921

Departments - Display Advertising - Promotion

Gilmore Adobe

"History of Los Angeles Times"

"History of the Los Angeles Times"