Manuscripts

Promotional booklets

Description: Approx. 10 items: flyer (green) for "Outdoor Guide and Sportsmen's Show Edition," 4/5/1961 ; 34-pp. booklet, "Sales smoke in the Booming West," ca. 1959 ; 10 small booklets, shaped like The Mirror's building, ca. 1949 ; "L.A.T. Archives Accession Record" sheet, 12/13/1979, two items listed but "booklets dated Wed. (5/25/1949) are missing.
Type: Manuscripts(Opens in new tab)
Date: 1949 - 1961
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights: The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.

Departments - Classified Advertising - Promotion samples

Manuscripts

9 items. Material includes: advertisement/application form for accident insurance "for Los Angeles Times readers..." (1987); flyer with info. on "new extended Times Classified hours" (1987); tear sheet of ad, "We've put on a new face!" (1983); LAT classified's promo, "Perhaps Dick Tracy can solve...the mystery of the missing circulation." (ca. 1949); tear sheet of LAT ad, "the classified advertising picture for 10 months of 1938..."; booklet, "Your guide to Los Angeles Area streets and recreation" (1966); 2 other tear sheets of ads, 1966-1969; ad/poster, "Jubilee 1984 (1/1/1984) - unfolds to approx. 2' x 3';

mssLAT

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Times Mirror - Federal Tax Return 1921

Manuscripts

Approx. 35 items: letters, reports, financial spreadsheets, handwritten notes, booklets on taxation and other materials related to Times MIrror's tax payments during the years 1921 - 1924. Two booklets: "Federal Tax Law with Explanatory Digest - 1921 (Edmund Walker and Company) ; "Federal Taxation as it relates to the Publishing Business," address by Clifford Yewdall (CPA), 10/1921.

mssLAT

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Departments - Display Advertising - Promotion

Manuscripts

6 items. Materials include: 20-pp. promotional booklet on LAT Home Magazine (1982); promo flyer (1984) for Home magazine reprints on '84 Olympics; 5 sheets (stapled) with financial figures - "Home Magazine offers national advertisers a better advertising value than California Magazine"; promotional packet in folder, "International Opportunities in the Los Angeles Times" (1984); info packet in folder, "(LAT) Television Times," 1981; ad for "Nuestro Tiempo" clipped from 9/12/1988 LAT.

mssLAT

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Gilmore Adobe

Manuscripts

1 item: printed flyer, ca. 1980s, "Gilmore Adobe," 5 grafs of printed history of the adobe.

mssLAT

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"History of Los Angeles Times"

Manuscripts

5 items: booklets, "History of Los Angeles Times," ca. 1940s.

mssLAT

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"History of the Los Angeles Times"

Manuscripts

5 items: booklets, "History of the Los Angeles Times," ca. 1950s.

mssLAT

Promotional booklets

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Departments - Classified Advertising - Promotion samples

Times Mirror - Federal Tax Return 1921

Departments - Display Advertising - Promotion

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"History of Los Angeles Times"

"History of the Los Angeles Times"