Water - Reports (1 of 2)

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  Water - Reports (2 of 2)

  Manuscripts

  4 items: 15-pp. bound report, MWDSC - Need for action on the Metropolitan Water District Aqueduct Project, by F.E. Weymouth, 8/1/1931 ; 21-pp. bound report, The proposed Metropolitan Water District Bond Issue, by F.E. Weymouth, 8/3/1931 ; 52-pp. bound report, California Legislature Joint Interim Committee on Water Problems, 1941 - 1942, Data information and itinerary covering inspection of water problems in Southern California, 2/2 - 2/9, 1942, No. IV ; 88-pp. bound booklet, The Metropolitan Water District of Southern California - Official Statement $100,000,000 Series E Waterworks Bonds..., 2/8/1972. Split into two folders.

  mssLAT

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  Water - Colorado River Aqueduct

  Manuscripts

  Approx. 20 items, a large proportion of them produced by the Metropolitan Water District of Southern California. Notable items: booklet, "Facts - Colorado River Aqueduct" (MWDSC), 8/1931 ; booklet, "Water for Thirteen Cities in the Metropolitan..." (MWDSC), 1935 ; news release from Rep. Norris Poulson, "Arizona scheme threatens reclamation appropriations..." (1949) ; booklet, Colorado River Aqueduct, 10/1950, (MWDSC) ; pp. 81-86 of a transcript labeled "oral history" with a report on Colorado River Water by Clayburn C. Elder, Hydroelectric Engineer, UCLA, 1969 ; booklet, "Water from the Colorado River" (MWDSC), 8/1931 ; etc.

  mssLAT

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  Water - Clippings

  Manuscripts

  Approx. 30 items. LAT features, news stories and editorials on water, irrigation, water bonds, etc., from 1880s to 1970s. Notable items: brochure, "Water from the North," prepared by the Metropolitan Water District of Southern California," 8/1972 ; 6-pp. article tear sheet, Westways, 7/1974, "Driving down the River," by Jack Smith.

  mssLAT

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  Departments - Marketing Research (1 of 2)

  Manuscripts

  Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.

  mssLAT

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  Departments - Marketing Research (2 of 2)

  Manuscripts

  Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.

  mssLAT

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  Departments - Circulation - Report

  Manuscripts

  3 items: 2-pp. report, "Street Sales and Special Editions," 1/22/1930; 60-pp. report, "The Circulation Department," (date 5/1934 indicated in pencil, p. 1); 1-pp. letter addressed to "Mr. Marx," and signed "RMS," (8/4/1934) offers circulation numbers for ?

  mssLAT