OPEN TODAY: 10 A.M.–5 P.M.

Tickets

Manuscripts

Display Advertising

Description

Approx. 15 items: correspondence, clips and other material related to display advertising, including sales numbers, even a controversy begun by the running of a paid ad. Also a complete advertising supplement, 4/19/1988, "Koreatown News."

Type
Manuscripts(Opens in new tab)
Date
1968 - 1988
Call number
mssLAT
Creator
Los Angeles Times (Firm)(Opens in new tab)
Provenance
The Los Angeles Times,
Restrictions
Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights
The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.
Associated people
Bassett, James E., (1912-1978.)
Chandler, Norman, (1899-1973.)
Chandler, Otis, (1927-2006.)
Conrad, Paul, (1924-2010.)
Johnson, W. Thomas, (1941-)
Owens, Charles H.
Associated organizations
Los Angeles Times (Firm).
Los Angeles Times History Center.
Times Mirror Company.
Find out more
View in the Library catalog(Opens in new tab)

You might also be interested in

  • Image not available

    Departments - Display Advertising

    Manuscripts

    Approx. 25 items. Materials include: articles from Among Ourselves; 4/28/1989 Management Bulletin on reorganization of Display Advertising; undated "Review of the (LAT) Selective Saturation Program"; (LAT) Display Advertising Dept. - "Functional" Organization Chart - 1958"; "Orange County 10 Year Forecast, 1970-1980"; LAT Display Ad Depth Chart, 2 cps. (1979); LAT Retail Display Rates...1973-1982; reports on ad linage; article, Los Angeles magazine, 3/1977, "Can the 'Times' ad censors cope with the new morality?"; 46-pp. "Guide to the (LAT) Display Advertising Department [w/ employee photos]." 3/22/1985; February 1989 edition of "Display Advertising Digest;" etc.

    mssLAT

  • Image not available

    Display Advertising Digest

    Manuscripts

    7 items: issues of Display Advertising Digest for 1988 - May, June, August, September, October, November, December. This publication featured Display Advertising Department news, charts and related information.

    mssLAT

  • Image not available

    Departments - Display Advertising - Promotion

    Manuscripts

    6 items. Materials include: 20-pp. promotional booklet on LAT Home Magazine (1982); promo flyer (1984) for Home magazine reprints on '84 Olympics; 5 sheets (stapled) with financial figures - "Home Magazine offers national advertisers a better advertising value than California Magazine"; promotional packet in folder, "International Opportunities in the Los Angeles Times" (1984); info packet in folder, "(LAT) Television Times," 1981; ad for "Nuestro Tiempo" clipped from 9/12/1988 LAT.

    mssLAT

  • Image not available

    Display Advertising Digest

    Manuscripts

    2 items: issues of Display Advertising Digest for 1987 - January and April. This publication featured Display Advertising Department news, charts and related information.

    mssLAT

  • Image not available

    Display Advertising Digest

    Manuscripts

    1 item: spiral bound (black cover) issues of Display Advertising Digest for 1974. This publication featured Display Advertising Department news, charts and related information.

    mssLAT

  • Image not available

    Display Advertising Digest

    Manuscripts

    1 item: spiral bound (black cover) issues of Display Advertising Digest for 1975. This publication featured Display Advertising Department news, charts and related information.

    mssLAT