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Display Advertising


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    Departments - Display Advertising

    Manuscripts

    Approx. 25 items. Materials include: articles from Among Ourselves; 4/28/1989 Management Bulletin on reorganization of Display Advertising; undated "Review of the (LAT) Selective Saturation Program"; (LAT) Display Advertising Dept. - "Functional" Organization Chart - 1958"; "Orange County 10 Year Forecast, 1970-1980"; LAT Display Ad Depth Chart, 2 cps. (1979); LAT Retail Display Rates...1973-1982; reports on ad linage; article, Los Angeles magazine, 3/1977, "Can the 'Times' ad censors cope with the new morality?"; 46-pp. "Guide to the (LAT) Display Advertising Department [w/ employee photos]." 3/22/1985; February 1989 edition of "Display Advertising Digest;" etc.

    mssLAT

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    Display Advertising Digest

    Manuscripts

    7 items: issues of Display Advertising Digest for 1988 - May, June, August, September, October, November, December. This publication featured Display Advertising Department news, charts and related information.

    mssLAT

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    Departments - Display Advertising - Promotion

    Manuscripts

    6 items. Materials include: 20-pp. promotional booklet on LAT Home Magazine (1982); promo flyer (1984) for Home magazine reprints on '84 Olympics; 5 sheets (stapled) with financial figures - "Home Magazine offers national advertisers a better advertising value than California Magazine"; promotional packet in folder, "International Opportunities in the Los Angeles Times" (1984); info packet in folder, "(LAT) Television Times," 1981; ad for "Nuestro Tiempo" clipped from 9/12/1988 LAT.

    mssLAT

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    Display Advertising Digest

    Manuscripts

    2 items: issues of Display Advertising Digest for 1987 - January and April. This publication featured Display Advertising Department news, charts and related information.

    mssLAT

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    Display Advertising Digest

    Manuscripts

    1 item: spiral bound (black cover) issues of Display Advertising Digest for 1974. This publication featured Display Advertising Department news, charts and related information.

    mssLAT

  • Image not available

    Display Advertising Digest

    Manuscripts

    1 item: spiral bound (black cover) issues of Display Advertising Digest for 1975. This publication featured Display Advertising Department news, charts and related information.

    mssLAT