Manuscripts

Publications - "Recruitment Guide to Los Angeles"

Description: 1 booklet: "Recruitment Guide to Los Angeles," (10/1973).
Type: Manuscripts(Opens in new tab)
Date: 1973
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights: The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.

Departments - Marketing Research (1 of 2)

Manuscripts

Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.

mssLAT

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Departments - Marketing Research (2 of 2)

Manuscripts

mssLAT

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Reprints And Publications - Los Angeles Times Magazine

Manuscripts

Los Angeles Times advertising supplement issues dated November 22, 1970 (Today Ireland); July 11, 1971 (Convention Center); April 16, 1972 (Israel Today); September 10, 1972 (Mexico); April 8, 1973 (Asia & the Pacific); May 6, 1973 (Israel Today); May 20, 1973 (Germany); November 18, 1973 (Broadway Plaza); April 6, 1975 (Asia & the Pacific); June 25, 1978 (Los Angeles Board of Realtors); November 10, 1978 (Hollywood Diamond Jubilee); October 15, 1979 (Careers '80); August 31, 1980 (Los Angeles 1781 - 1981). Los Angeles Times America's Prestige Motor Cars issues dated February 10, 1963; February 16, 1964; March 2, 1969. Los Angeles Times First Run issues dated June 4, 1978; December 10, 1978; June 10, 1979.

mssLAT

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Publications - "Los Angeles: The Market and The Media"

Manuscripts

1 item: booklet, "Los Angeles: The Market and The Media."

mssLAT

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Publications - "Los Angeles: The Market and The Media"

Manuscripts

1 item: booklet, "Los Angeles: The Market and The Media"

mssLAT

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Los Angeles Times Style Guide - typed version

Manuscripts

1 item: 81-pp. manuscript, typed version, Los Angeles Times style guide for 1959.

mssLAT

Publications - "Recruitment Guide to Los Angeles"

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Departments - Marketing Research (1 of 2)

Departments - Marketing Research (2 of 2)

Reprints And Publications - Los Angeles Times Magazine

Publications - "Los Angeles: The Market and The Media"

Publications - "Los Angeles: The Market and The Media"

Los Angeles Times Style Guide - typed version