Manuscripts
Publications - "Recruitment Guide to Los Angeles"
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Departments - Marketing Research (1 of 2)
Manuscripts
Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.
mssLAT
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Departments - Marketing Research (2 of 2)
Manuscripts
Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.
mssLAT
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Reprints And Publications - Los Angeles Times Magazine
Manuscripts
Los Angeles Times advertising supplement issues dated November 22, 1970 (Today Ireland); July 11, 1971 (Convention Center); April 16, 1972 (Israel Today); September 10, 1972 (Mexico); April 8, 1973 (Asia & the Pacific); May 6, 1973 (Israel Today); May 20, 1973 (Germany); November 18, 1973 (Broadway Plaza); April 6, 1975 (Asia & the Pacific); June 25, 1978 (Los Angeles Board of Realtors); November 10, 1978 (Hollywood Diamond Jubilee); October 15, 1979 (Careers '80); August 31, 1980 (Los Angeles 1781 - 1981). Los Angeles Times America's Prestige Motor Cars issues dated February 10, 1963; February 16, 1964; March 2, 1969. Los Angeles Times First Run issues dated June 4, 1978; December 10, 1978; June 10, 1979.
mssLAT
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Publications - "Los Angeles: The Market and The Media"
Manuscripts
1 item: booklet, "Los Angeles: The Market and The Media."
mssLAT
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Publications - "Los Angeles: The Market and The Media"
Manuscripts
1 item: booklet, "Los Angeles: The Market and The Media"
mssLAT
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Los Angeles Times Style Guide - typed version
Manuscripts
1 item: 81-pp. manuscript, typed version, Los Angeles Times style guide for 1959.
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