Manuscripts

Gallup Poll

Description: Two pieces of correspondence between George Gallup and Otis Chandler, which includes a copy of confidential report entitled "National Survey of Newspaper Readers, dated July 1976.
Type: Manuscripts(Opens in new tab)
Date: 1976
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights: The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.

Surveys - Newspapers vs. TV

Manuscripts

2 items. Memo and attached copy of "Special Gallup Survey" of October 1970, on the topic of newspapers, television and radio in competition as sources of news for the general public. The survey is headed "Confidential Report to Editors."

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Newspaper Surveys

Manuscripts

Correspondence from George Gallup and L. D. Hotchkiss, including one annotated by Harry Chandler. Gallup Survey results for the 1948 election. Completed sample of the survey sent to candidates running in a spring Municipal Election. File of L. D. Hotchkiss and William Holden.

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Editorial Legal Services

Manuscripts

Approx. 10 items. Notable names and items include: Anthony Day ; William Niese ; Tom Johnson ; under cover memo dated 8/12/1988, 15-pp. speech transcript, "The case for mediation and the private mini-trial," delivered by William A. Stricklin ; under cover memo dated 7/19/1989, a "Privileged and confidential" report ; under cover memo dated 3/16/1988, a "Privileged and confidential" report ; under cover memo dated 7/1/1988, a "Privileged and confidential" report ; more.

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Los Angeles Times Home magazine

Manuscripts

Los Angeles Times Home Magazine issues dated July 19, 1970; November 22, 1970; July 25, 1971; April 9, 1972; July 15, 1973; August 25, 1974; February 23, 1975; May 23, 1976; July 4, 1976; November 13, 1977; July 2, 1978; June 17, 1979; May 31, 1981; September 29, 1985.

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Departments - Marketing Research (1 of 2)

Manuscripts

Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.

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Departments - Marketing Research (2 of 2)

Manuscripts

mssLAT

Gallup Poll

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Surveys - Newspapers vs. TV

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Departments - Marketing Research (1 of 2)

Departments - Marketing Research (2 of 2)