Manuscripts
Publications - "Price Zone Analysis of Retail Advertising 1970 - 1971"
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Publications - Advertising Reports
Manuscripts
2 items: spiral-bound booklet, "Advertising Ration - 1974" (7/1975) ; bound booklet, "Price Zone Analysis of Retail Advertising February, 1975 - July, 1975." Data provided by George Neustadt, Inc.
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Publications - "Price Zone Analysis of LA Newspaper Ad. Linage"
Manuscripts
1 item: booklet, "Price Zone Analysis of Los Angeles Metropolitan Newspaper Advertising Linage July - December 1965. Prepared by the Los Angeles Times Marketing Research Department; Data Provided by George Neustadt"
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"Zones" issues
Manuscripts
Approx. 12 items: large folded map of Greater L.A. Circulation zone boundaries, 1958 ; 14-pp. report, "The Suburban (Zone) Sections of the Los Angeles Times, 1957 - 1966" ; 10-pp. report, "Daily Orange County Zones at Costa Mesa" ; 14-pp. report, "Readership Study of LOS ANGELES SUBURBAN NEWSPAPERS, INC. (8 - 10/1963) by Facts Consolidated" ; multi-page, spiral bound report (yellow cover) - "Suburban Sections Report" (2/1962) ; multi-page spiral bound report (blue cover) - "An analysis of the Suburban Sections with a proposed immediate & extended program, 1963 - 1964" ; more.
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Local Display Advertising Analysis (1 of 2)
Manuscripts
Correspondence, spreadsheets and other material related to the analysis of local display advertising in January - February 1937. Split into two folders.
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Local Display Advertising Analysis (2 of 2)
Manuscripts
Correspondence, spreadsheets and other material related to the analysis of local display advertising in January - February 1937. Split into two folders.
mssLAT
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Publications - 1970 Market Data Reports
Manuscripts
3 items: booklet, "Market Data - Los Angeles Marketing Area 1970" ; booklet, "Los Angeles 1970 Media Facts" ; spiral-bound booklet, "Los Angeles 1970 Market and Media."
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