Visual Materials

Morning Gleam Brand

Description: The Citrus label collection contains more than 1,500 lithographed labels related to the California citrus industry in the United States from 1880 to 1960, with the bulk of the collection dating from 1890 to 1940. The vast majority of the collection consists of lithographed labels produced for Californian growers, packers, and distributors to identify brand names and packing locations on wooden shipping crates of oranges, lemons and grapefruits. Many of the labels were printed by Los Angeles and San Francisco lithographers. The collection includes a range of lithography techniques from crayon drawing and hand stippling to the use of Ben Day screen patterns and half-tone lithography. The collection also includes more than 100 examples with "bronzing," a printing technique where varnish is printed on the label, followed by a dusting of fine bronze powder. A significant number of labels are stamped on verso with a received date by the Fruit Growers Supply Company, and some include signatures of approval or notations about printing corrections. The collection provides a broad view of the development of citrus fruit advertising over time, and also touches upon topics of commerce, manufacturing, travel and tourism, and promotion of the western United States. In the earliest examples, themes include naturalistic designs of flowers, animals, women, historical subjects, and scenic landscapes. Brand names, simple designs, block letters, and geometric patterns dominate in later examples. Many of the labels depict orange groves, scenic views, or flowers, though the collection also includes a wide variety of imagery beyond these themes including Native Americans, transportation, children, and portraits of famous or fictional people.
Type: Visual Materials(Opens in new tab)
Production date: 1880-1960
Call number: ephCL M_65
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Associated people: Fisher, Bud, (1885-1954,); Gleason, J. Duncan (1881-1959,); Allen, B. F.; Anderson, R. M.; Bailey, Harlow.; Baldwin, E. J.; Beattie, D. A.; Blanchard, Nathan W.; Bryan, T. J.; Buckley, Kline.; Carpenter, D. J.; Chapman, Frank M.; Devine, F. B.; Fitz-Gerald, G. P.; Gregory, A.; Humphreys, J. F.; Maag, Bob.; Martin, J. D.; Parker, L. G.; Rooke, B. G.; Scott, E. H.; Sparks, M. L.; Wall, E. T.; West, Mary Chase.; Wood, A. C.; Word, E. B.
Associated organizations: American Lithographic Co.; Berson & Kaufmann.; Calvert Lithographing Co. (Detroit, Mich.); Carton Label Corp.; Crocker-Union (Firm); Denver Lith. Co.; Dickman-Jones Co.; Gilbert-Jones-Rugg Co.; Gray Lith. Co.; Gugler Lithographic Company.; H.S. Crocker & Co.; Lehmann Printing and Lithographing Co.; Los Angeles Lithographic Co.; Louis Roesch Co.; Mutual Label & Lith. Co.; Neuner (Firm); Olsen Bros. (Firm); Olsen Litho Co.; Pingree Traung Co.; Schmidt Label & Litho. Co.; Schmidt Litho. Co.; Schwabacher-Frey Company.; Stecher Litho. Co.; Stecher-Traung.; Stenhouse & Co.; Traung Label Co.; Union Litho. Co. (Calif.); Western Litho. Co. (-1907); Western Litho. Co. (1908-); Woodward & Tiernan Printing Co.; 20th Century Distributors.; A. Duffill Association.; A. Keen & Son.; A.C.G. Fruit Exchange.; A.F. Call Estate.; Albourne Rancho.; Allen Brothers and Co.; Allen Packing Co.; Alta Loma Citrus Association.; Alta Loma Heights Citrus Association.; Altland Fruit Company.; Altschul Bros. & Company.; American Fruit Growers, Inc.; American National Foods, Inc.; Anaheim Citrus Fruit Association.; Anaheim Community Growers, Inc.; Anaheim Orange & Lemon Association.; Anaheim Valencia Orange & Lemon Association.; Anaheim Valencia Orange Association.; Anderson Packing Company.; Anderson, Wotton & Godfrey.; Arena Fruit Co.; Arizona Citrus Growers.; Arlington Heights Citrus Company.; Arlington Heights Fruit Association.; Arlington Heights Fruit Company.; Ashton Citrus Fruit Co.; Associated Fruit Distributors.; Associated Fruit Distributors of California.; Australian New Zealand American Trading Company.; Azusa Citrus Association.; Azusa Foothill Citrus Association.; Azusa Foot-Hill Citrus Company.; Azusa Orange Company.; Azusa-Covina-Glendora Fruit Exchange.; Babijuice Corporation of California.; Baird Neece Corporation.; Baker Brothers.; Baker Ranch.; Ball & Tweedy.; Bastanchury Ranch Company.; Bell Cove Orchard.; Bennett Fruit Co.; Black O' Lindsay Company.; Blue Banner Company.; Borden Fruit Company.; Boston and South Riverside Fruit Co.; Boydston Bros.; Bradbury Estate Company.; Bradford Brothers Inc.; Breezelands.; Briggs Lemon Association.; Briggs, Spence Company.; Brockton Square Fruit Company.; Bryn Mawr Fruit Growers Association.; Bryn Mawr Mutual Orange Association.; Burr Fruit Company.; Butte County Citrus Association.; C.D. Hubbard Fruit Co.; California Citrus Association.; California Citrus Union.; California Fruit Growers Exchange.; California Produce Co.; Call Lemon Association.; Call Ranch.; Camarillo Citrus Association.; Canoga Citrus Association.; Carpinteria Lemon Association.; Carpinteria Mutual Citrus Association.; Catanzaro-Di Giorgio Co.; Central California Citrus Exchange.; Central Fruit Co.; Central Lemon Association.; Central Valley Citrus Co.; Champion Orange Co.; Chapman's.; Charter Oak.; Charter Oak Citrus Association.; Chula Vista Citrus Association.; Church Fruit Co.; Citrus Fruit Association.; Citrus Fruit Growers.; Claremont Citrus Association.; Claremont Citrus Union.; Climax Orange Packing Company.; College Heights Orange & Lemon Association.; Colloidal Institute.; Colton Fruit Exchange.; Commercial Citrus Association.; Consolidated Orange Growers.; Cooperative Citrus Association.; Co-Operative Fruit Growers Association.; Corona Citrus Association.; Corona Foothill Lemon Company.; Corona Lemon Company.; Covina Citrus Association.; Covina High Land Citrus Union.; Covina Orange Growers Association.; Crafton Mutual Orchards.; Crafton Orange Growers Association.; Crestline Association.; Crocker and Company.; Crocker-Sperry Company.; Crown Jewel Groves.; Cucamonga Citrus Association.; Cucamonga Citrus Fruit Growers.; Cucamonga Citrus Fruit Growers Association.; Cucamonga Citrus Growers Association.; Cucamonga Mesa Growers.; Culbertson Investment Company.; Culbertson Lemon Association.; D.A. Beattie Association.; D.G.I.C. Inc.; Damerel-Allison Co.; David Hewes Orange and Lemon Association.; Davis & Verity.; Desert Citrus Growers Association.; Dr. Forbes Farms.; Drake Citrus Association.; Duarte Company.; Duarte Foothill Citrus Association.; Duarte-Monrovia Citrus Association.; Duarte-Monrovia Fruit Exchange.; Dundee Citrus Growers Association.; Duquesne Fruit Co.; Duthie and Company.; E.J. Woolverton & Sons.; E.N. Altland & Co.; Eadington Fruit Company.; Earl Fruit Company.; East Highlands Citrus Association.; East Whittier Citrus Association.; Edison Citrus Association.; Edison Orange Growers Association.; Edmund Peycke Company.; El Cajon Citrus Fruit Growers Association.; El Cajon Valley Citrus Association.; El Camino Citrus Association.; El Rancho Citrus Association.; Elderwood Citrus Association.; Elderwood Packing House Company.; Elephant Orchards.; Escondido Lemon Association.; Escondido Orange Association.; Etiwanda Citrus Fruit Association.; Etiwanda Citrus Fruit Exchange.; Evans Bros. Packing Company.; Exeter Citrus Association.; Exeter Orange Growers Association.; Exeter Orchards Association.; F. Newhall & Sons.; F.E. Nellis & Co.; F.H. Speich & Co.; Fairbanks Co.; Fairoaks Fruit Company.; Fallbrook Citrus Association.; Fay Fruit Company.; Feather River Citrus Groves.; Fillmore Citrus Association.; Fillmore Citrus Fruit Association.; Fillmore Lemon Association.; Fillmore Packing Company.; Fontana Citrus Association.; Fontana Land Company.; Frances Citrus Association.; Fullerton Mutual Orange Association.; G.A. Hanson Fruit Company.; G.R. Hand & Company.; Garden Grove Citrus Association.; Gavilan Citrus Association.; Geo. C. Power Lemon Ranch.; Getz Brothers and Co.; Glendora Citrus Association.; Glendora Foothill Association.; Glendora Fruit Exchange.; Glendora Heights Orange and Lemon Association.; Glendora Heights Orange and Lemon Growers Association.; Glendora Lemon Growers Association.; Glendora Mutual Orange Association.; Gold Banner Association.; Gold Buckle Association.; Golden Orange Groves Inc.; Golden West Citrus Association.; Goleta Lemon Association.; Grand View Heights Citrus Association.; Griffin & Skelly Co.; Gulick Brothers.; Haight Fruit Company.; Hamilton & Merryman.; Hannahs & Lounsbery.; Harry Duffill Association.; Hasson Brothers Co.; Heath and Coltrin Packers.; Hemet Mutual Groves.; Hewitt & Peach.; Highgrove Fruit Association.; Highgrove Fruit Exchange.; Highland Citrus Association.; Highland Exchange Association.; Highland Fruit Growers Association.; Highland Orange Association.; Hillside Packing Association.; Houser Bros. Company.; Hubbard Lemon Association.; I.A.P. Co.; I.D. and D.V. Houser.; I.L. Lyon & Sons.; Imperial Valley Citrus Exchange.; Imperial Valley Grapefruit Growers.; Independent Fruit Co.; Index Mutual Association.; Indian Hill Citrus Association.; Indian Hill Citrus Union.; Inland Fertilizer Company.; Irvine Valencia Growers.; Irwindale Citrus Association.; J.E. Pogue (Firm); J.J. McIndoo (Firm); J.M. Riley Fruit Company.; J.S. Kuns Fruit Co.; James Mills Orchards Company.; James Mills Orchards Corporation.; Jameson Company.; Jasper Grove.; Jno. W. Morris & Co.; John Demartini Co.; Johnston Fruit Company.; Kaweah Lemon Co.; Klink Citrus Association.; Krinard Packing Co.; L.V.W. Brown Estate.; La Fuentes Rancho.; La Habra Citrus Association.; La Mesa Fruit Co.; La Mesa Packing Company.; La Verne Citrus Association.; La Verne Fruit Exchange.; La Verne Orange Association.; Las Fluentes Rancho.; Leffingwell Rancho Lemon Association.; Lemon Cove Association.; Lemon Grove Citrus Association.; Limoneira Company.; Lindsay Citrus Association.; Lindsay Citrus Growers Association.; Lindsay Cooperative Citrus Association.; Lindsay District Orange Company.; Lindsay Fruit Association.; Lindsay Orange Growers Association.; Lindsay Producers' Association.; Lindsay-Merryman Citrus Exchange.; Login Corporation.; M.H. Whittier Co.; Magnolia Citrus Association.; Magnolia Fruit Company.; McClenny & Co.; McDermont Fruit Company.; McNally Ranch.; Merryman Fruit Land & Lumber Co.; Mid-California Citrus Association.; Mission Citrus Association.; Mogul Fruit Co.; Monte Vista Citrus Association.; Moulton & Greene.; Mountain View Fruit Association.; Mupu Citrus Association.; Murphy Ranch.; Mutual Orange Distributors (Redlands, Calif.); Mutual Orange Growers Co.; N. Bailey and Son.; Naranjo Packing House.; Nash-Finch Co.; Nathan W. Blanchard Investment Company.; National Orange Company.; North Whittier Heights Citrus Association.; O.K. Fruit Exchange.; Ojai Orange Association.; Old Baldy Citrus Association.; Olive Heights Citrus Association.; Ontario Association.; Orange County Fruit Exchange.; Orange Cove Citrus Association.; Orange Cove Fruit Growers Association.; Orange Cove Orange Growers.; Orange Cove Orange Growers Association.; Orange Growers' Packing Company of California.; Orange Heights Citrus Association.; Orange Heights Fruit Association.; Orange Heights Orange Association.; Orange Packing Company.; Orangethorpe Citrus Association.; Orosi Foothill Citrus Association.; Oxnard Citrus Association.; Pacific Coast Fruit Distributors Inc.; Pacific Fruit Company.; Pacific Packing Co.; Palermo Citrus Association.; Paloma Citrus Fruit Association.; Pasadena Orange Growers' Association.; Pattee & Lett Co.; Pattee & Nye.; Pinkham McKevitt Co.; Pioneer Fruit Company.; Piru Citrus Association.; Placenta Mutual Orange Association.; Placentia Co-Operative Orange Association.; Placentia Mutual Orange Association.; Placentia Orange Growers Association.; Plano Packing House Company.; Polk County Citrus Sub-Exchange.; Pomona Fruit Exchange.; Pomona Fruit Growers Exchange.; Porter Brothers Company.; Porterville Citrus Association.; Producers Fruit Company.; Producers Packing House Company.; Puente Mutual Citrus Association.; Queen Colony Fruit Exchange.; R.H. Verity, Sons & Company.; Rancho Sespe.; Randolph Marketing Company.; Redlands Co-Operative Association.; Redlands Co-operative Fruit Association.; Redlands Eclipse Orange Association.; Redlands Foothill Groves.; Redlands Fruit Association.; Redlands Heights Groves.; Redlands Heights Orange Association.; Redlands Mutual Orange Association.; Redlands Orange Association.; Redlands Orange Co.; Redlands Orange Growers Association.; Redlands Orange Producers' Co.; Redlands Orangedale Association.; Redlands Select Groves.; Rialto Citrus Association.; Rialto Co-Operative Citrus Association.; Rialto Fruit Co.; Rialto Heights Association.; Rialto Orange Co.; Rialto Orange-Lemon Association.; Rialto-Fontana Citrus Association.; Richgrove-Jasmine Citrus Association.; Rivera Citrus Association.; Rivera Fruit Association.; Riverside Fruit Company.; Riverside Heights Orange Growers Association.; Riverside Navel Orange Co.; Riverside-Highgrove Citrus Association.; Rocky Hill Citrus Association.; Rocky Hill Corporation.; Rocky Hill Incorporated.; Ruddock Co.; Ruddock, Trench & Co.; Ruddock, Trench Co.; Ryan & Newton Co.; S.F. Wuest Company.; Salas & Demetriff.; Salisbury Fruit Co.; San Antonio Fruit Exchange.; San Diego Fruit Company.; San Dimas Citrus Union.; San Dimas Fruit Exchange.; San Dimas Lemon Association.; San Dimas Orange Growers Association.; San Fernando Fruit Growers Association.; San Fernando Heights Lemon Association.; San Fernando Heights Orange Association.; San Fernando Lemon Association.; San Jacinto Land Co.; San Marino Growers Packing Association.; Sandilands Fruit Company.; Sanger Citrus Association.; Santa Clara Lemon Association.; Santa Paula Citrus Fruit Association.; Santa Paula Orange Association.; Santiago Orange Growers Association.; Saticoy Lemon Association.; Seaboard Lemon Association.; Sentinel Butte Ranch.; Sequoia Citrus Association.; Seth Richards Grove.; Sierra Madre Lamanda Citrus Association.; Sierra Vista Packing Association.; Snoboy, Inc.; Somis Lemon Association.; Southern Citrus Association.; Sparr Fruit Co.; Spence Fruit Co.; Spruance Fruit Co.; Stark & Waddell Packing Corporation.; Stark Packing Corporation.; Stewart Citrus Association.; Strathmore Co-Operative Association.; Strathmore District Orange Association.; Strathmore Fruit Growers Association.; Strathmore Packing House Co.; Sunflower Citrus Growers.; Sunkist Growers, Inc.; Sunland Packing House Company.; Sunny Mountain Orange Co.; Sunny Mountain Ranch.; Sunnyside Citrus Association.; Sunset Fruit Co.; Sunset Fruit Exchange.; Sunset Produce Co.; Sunshine Heights Association.; Superior California Citrus Exchange.; Sweetwater Fruit Co.; Tapo Citrus Association.; Teague-McKevett Co.; Terra Bella Citrus Association.; Thacker Fruit Company.; Thorniley Brothers.; Titus Ranch.; Tulare County Citrus Exchange.; Tulare County Citrus Fruit Exchange.; Tulare County Fruit Exchange.; Tulare County Lemon and Grapefruit Association.; Tustin Hills Citrus Association.; Tustin Lemon Association.; United Citrus Growers.; Upland Citrus Association.; Upland Citrus Fruit Association.; Upland Heights Citrus Association.; Upland Heights Orange Association.; Upland Lemon Growers Association.; Uplands Heights Orange Association.; Valencia Heights Orchards Association.; Vandalia Packing Association.; Vandalia Packing House.; Ventura Citrus Association.; Ventura Coastal Lemon Company.; Ventura County Citrus Association.; Ventura Pacific Co.; Victoria Avenue Citrus Association.; Villa Park Orchards Association.; Visalia Citrus Association.; W. & M. Marks.; W. Todd Dofflemyer & Son.; W.A. Snyder & Sons Company.; W.B. Glafke Company.; W.F.G.; W.H. Jameson (Firm); W.H. Randall Orange Growers Association.; W.R. Strong Company.; Waddell & Son.; Walnut Fruit Growers Association.; West Highlands Citrus Association.; West Ontario Citrus Association.; Whitney Estate Co.; Whittier Citrus Association.; Whittier Orange & Lemon Association.; Whittier Select Citrus Association.; Wild Rose Earl Ranch.; Wilson Fruit Company.; Windermere Ranch.; Woodlake Packing House.; Yorba Linda Citrus Association.; Yorba Orange Growers Association.; Yuma Mesa Grapefruit Co.; Zaninovich Bros.
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