Rare Books
Electrical advertising : its forms, characteristics and design
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Pacific Electric advertising
Visual Materials
The collection consists of 3396 black and white photographs (many with corresponding original and copy negatives), 116 unprinted glass plate negatives, memos, correspondence, press releases, and notes related to the Pacific Electric Railway, ca. 1870s-1950s. The collection provides a comprehensive overview of the routes and areas served by the Railway during the years of its operation, and thus a picture of the growth of Southern California during the first half of the twentieth century. The images include views of landscape along, and towns served by, the Pacific Electric routes, including Central Los Angeles; Pacific Electric track and stations; Pacific Electric advertising, publicity, and public relations photographs; Los Angeles and surrounding area parks; Pacific Electric employees and employee activities; construction of Pacific Electric facilities, such as the Hollywood subway, the 6th and Main Street terminal, and the Subway Terminal Building; and Pacific Electric trolley cars and buses.
photCL 91