Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
1 item: 4-pp. report titled "Talk about pictures," on a new "stitched-in, pull-out roto magazine in the Los Angeles Times Home Magazine..."
mssLAT
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Visual Materials
This collection consists of photographs of billboards located in situ primarily in and around Los Angeles and, to a lesser extent, San Diego, from approximately 1930-1996 (bulk 1950-1989). The photographs, which are principally color slides (35mm) and film negatives (both black-and-white and color), were created by Pacific Outdoor Advertising Company (POA) and Gannett Outdoor Company for internal purposes and represent advertising for a wide variety of businesses, consumer products, and services, including beverages (many for beer and liquor); food; cigarettes and tobacco; transportation (especially automobiles, airlines and bus lines); hotels; restaurants; motion pictures; charitable and non-profit organizations, including regional cities and civic campaigns; political candidates for local and state elections; public service announcements (such as air raid and Cold War-related ads); radio and television stations; oil and gasoline companies; cemeteries; clothing companies; department stores; recreational facilities; and other commercial, political, civic, and institutional clients. In addition, there are images related primarily to Pacific Outdoor Advertising (POA) Company operations such as client presentations, billboard production and installation, corporate facilities and the POA helicopter. Aerial views taken throughout Southern California document the various markets in which the company placed signage.
Group 1384
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Visual Materials
The Harold A. Parker Studio Collection of Negatives consists of 5157 glass plate negatives, film negatives, and panoramic negatives, 1889-1949, that depict commercial, residential and landscape sites in and around Pasadena and Southern California. The images provide a look at the commercial, residential and social development of Pasadena and surrounding areas during the early years of the twentieth century. The collection is especially rich in images of residential architecture in Pasadena, Altadena, and San Marino; images of Lake Tahoe; depictions of, and activities at, the Raymond, Maryland, and Huntington Hotels in Pasadena; and the commercial, social and cultural landscapes of Pasadena. The collection also provides, through its breadth and depth of subject matter, an example of the career activities of a commercial photographer in Southern California in the early years of the twentieth century.
photCL 402