Rare Books
Rosita : a California tale
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Rosita Brand
Visual Materials
The Citrus label collection contains more than 1,500 lithographed labels related to the California citrus industry in the United States from 1880 to 1960, with the bulk of the collection dating from 1890 to 1940. The vast majority of the collection consists of lithographed labels produced for Californian growers, packers, and distributors to identify brand names and packing locations on wooden shipping crates of oranges, lemons and grapefruits. Many of the labels were printed by Los Angeles and San Francisco lithographers. The collection includes a range of lithography techniques from crayon drawing and hand stippling to the use of Ben Day screen patterns and half-tone lithography. The collection also includes more than 100 examples with "bronzing," a printing technique where varnish is printed on the label, followed by a dusting of fine bronze powder. A significant number of labels are stamped on verso with a received date by the Fruit Growers Supply Company, and some include signatures of approval or notations about printing corrections. The collection provides a broad view of the development of citrus fruit advertising over time, and also touches upon topics of commerce, manufacturing, travel and tourism, and promotion of the western United States. In the earliest examples, themes include naturalistic designs of flowers, animals, women, historical subjects, and scenic landscapes. Brand names, simple designs, block letters, and geometric patterns dominate in later examples. Many of the labels depict orange groves, scenic views, or flowers, though the collection also includes a wide variety of imagery beyond these themes including Native Americans, transportation, children, and portraits of famous or fictional people.
ephCL R_73
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Rosita Brand
Visual Materials
Image of a Spanish woman in a red dress and shawl holding a fan next to her head; wrapped Sunkist orange logo at lower right.
ephJLC_CIT_000617
Rosita brand
Visual Materials
Image of a Spanish woman dancing with castanets and hat; a wrapped orange Sunkist logo is in the bottom right of image.
ephCL R_72
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Photographs -- Rosita Lugo
Manuscripts
This collection contains brochures, clippings, local histories, newspapers, photographs, and programs related to local events in San Gabriel, California and nearby cities. There are many clippings and photographs of Rosita and Vincent Lugo, who were featured dancers in the "Valse Romantico" fiesta scene in The Mission Play by John S. McGroarty. Also included are photographs of La Casa del Rancho San Antonio showcasing rodeos, ranch life, and men posing on horses wearing cowboy-like outfits in the early 1900s. There are also numerous photographs and ephemera related to Lugo's military service during World War II, where he served in the United States Army Infantry Regiment 115th, Company N ("Timberwolves").
mssLugo
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Certificates -- Rosita Lugo
Manuscripts
This collection contains brochures, clippings, local histories, newspapers, photographs, and programs related to local events in San Gabriel, California and nearby cities. There are many clippings and photographs of Rosita and Vincent Lugo, who were featured dancers in the "Valse Romantico" fiesta scene in The Mission Play by John S. McGroarty. Also included are photographs of La Casa del Rancho San Antonio showcasing rodeos, ranch life, and men posing on horses wearing cowboy-like outfits in the early 1900s. There are also numerous photographs and ephemera related to Lugo's military service during World War II, where he served in the United States Army Infantry Regiment 115th, Company N ("Timberwolves").
mssLugo
