Rare Books
Now and then : Winter 1935 : Number 52
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Winter 1935
Visual Materials
This collection contains photographs, negatives, and some ephemera chiefly collected by California conservationist and editor William H. Thrall (1873-1963) for use in Trails magazine. Thrall served as managing editor of the publication from 1934 to 1939, which was produced to encourage the use of mountain trails and outdoor recreation in Los Angeles County. The collection includes approximately 1200 prints (Boxes 1-4); 68 glass negatives (Boxes 7-8); approximately 2300 film negatives; 150 slides; and miscellaneous documents and ephemera, and a folding pocket camera. The photographs primarily date from the 1930s, but also include copy prints (and some originals) of late 19th and early 20th photographs. The images depict mountain and forested landscapes and outdoor recreational activities including hiking, skiing, and camping, chiefly in the San Gabriel Mountains and surrounding mountains of Southern California. Many of the photographs include individuals involved in recreational activities as well images of historical mountain pioneers. The photographs chiefly consist of 4.5 x 2.75 inch snapshots and 8 x 10 and 6 x 10 inch prints, by photographers including Dan P. Alexander, Carl H. Bauer, Harlow Dormer, C. C. Vernon, and Thrall. There is also a group of glass plate negatives and film negatives, including a group of unprinted film negatives that appear to be personal photographs with views of nature, groups of people, family scenes, buildings, boating, and trips, in the 1930s-1950s (Box 15). The film negatives have handwritten numbers presumably assigned by Thrall. Many of the prints appear in Trails magazine, which was published quarterly by the Mountain League of Southern California from Winter 1934 to Spring 1939 (Volume 6, No. 1). In Autumn 1941, the Southern California Outdoor Federation began publishing a new edition of Trails Magazine (without Thrall as editor), but only two issues were published (Volume 2, Nos. 1-2).
photCL 481
Winter travel offerings : 1934 - 1935
Visual Materials
"A314-52 (187-175M-934)"--printer's note, back cover, lower left corner. Advertisement of winter tours to Hawaii, South Pacific and around the world.
ephJHK 00427
The Bookman July number now ready
Visual Materials
Image of an advertisement for The Bookman literary journal featuring a scholar standing at a desk consulting two books.
priJLC_ART_003204
The Bookman March number now ready
Visual Materials
Image of an advertisement for The Bookman literary journal featuring a scholar standing at a desk consulting two books.
priJLC_ART_004675
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The Bookman May number now ready
Visual Materials
The Jay T. Last collection of artist posters contains over 370 printed works spanning over eighty years, from 1883-1964. The bulk of the materials date from 1890 to 1900 and advertise American literary books and periodicals. Bicycles, household goods, and other products are also advertised. Notable artists represented in the collection include Will Bradley, Maynard Dixon, J. J. Gould, Edward Penfield, Ethel Reed, and Louis Rhead. Subjects addressed within the collection include international art styles (such as Art Nouveau), fashion, graphic design, publishing, book and literary journal publication, product advertising, and the intersections between them, especially during the last decade of the 19th century.
priJLC_ART_003203