Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Rare Books
Los Angeles times. Home
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Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
Los Angeles Times Home Magazine issues dated November 15, 1942; October 9, 1949; March 28, 1951; May 6, 1951; May 10, 1953; May 1, 1955; May 22, 1955; September 30, 1956; November 11, 1956; October 20, 1957; May 11, 1958; October 11, 1959; October 25, 1959; January 31, 1960; June 25, 1961; August 5, 1962; September 9, 1962; July 19, 1964; October 24, 1965 (two copies); August 28, 1966; October 22, 1967; March 31, 1968; November 16, 1969.
mssLAT
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Manuscripts
Los Angeles Times Home Magazine issues dated July 19, 1970; November 22, 1970; July 25, 1971; April 9, 1972; July 15, 1973; August 25, 1974; February 23, 1975; May 23, 1976; July 4, 1976; November 13, 1977; July 2, 1978; June 17, 1979; May 31, 1981; September 29, 1985.
mssLAT
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Visual Materials
This collection consists of photographs of billboards located in situ primarily in and around Los Angeles and, to a lesser extent, San Diego, from approximately 1930-1996 (bulk 1950-1989). The photographs, which are principally color slides (35mm) and film negatives (both black-and-white and color), were created by Pacific Outdoor Advertising Company (POA) and Gannett Outdoor Company for internal purposes and represent advertising for a wide variety of businesses, consumer products, and services, including beverages (many for beer and liquor); food; cigarettes and tobacco; transportation (especially automobiles, airlines and bus lines); hotels; restaurants; motion pictures; charitable and non-profit organizations, including regional cities and civic campaigns; political candidates for local and state elections; public service announcements (such as air raid and Cold War-related ads); radio and television stations; oil and gasoline companies; cemeteries; clothing companies; department stores; recreational facilities; and other commercial, political, civic, and institutional clients. In addition, there are images related primarily to Pacific Outdoor Advertising (POA) Company operations such as client presentations, billboard production and installation, corporate facilities and the POA helicopter. Aerial views taken throughout Southern California document the various markets in which the company placed signage.
Group 536
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Manuscripts
Approx. 40 items: a selection of LAT articles and letters to the editor on tourism, land booms, water availability, climate and other subjects, often featuring the strong strain of boosterism present in LAT coverage of the time.
mssLAT
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Manuscripts
Approx. 20 items: LAT article copies, 1900 - 1919, on such subjects as retail prices--using ads to record them--real estate, crime, culture and tamale vendors.
mssLAT